Holden Colorado Rox Concept unveiled

Hardcore Aussie off-roaders who like their Holdens tough could do worse than cross the ditch and try to pick up a Holden Colorado Rox complete with bespoke body kit, whopping six-inch lift and 35-inch muddies.

Holden New Zealand enlisted the services of RVE International, a company that specialises in creating ‘Special Edition’ packages, to help create the Colorado Rox, which has been on a nationwide dealership tour of NZ, along with appearances at major events and ag shows.

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According to Holden New Zealand MD Marc Ebolo, “Our driving desire was to take our most capable vehicle, the Colorado, and beef it up to become the greatest awe-inspiring, eye-catching piece of machinery ever devised by Holden New Zealand.”

A raft of bodywork enhancements make the Rox look like no other Colorado; in addition to its less-than-subtle graphics, it scores a ‘high-rise’ lightweight carbon-fibre bonnet, an integrated light bar in the front grille, a sports bar that mates seamlessly with a custom roof rack, trick retractable roof-mounted driving lights, roof-mounted spare, snorkel, and rear deck cargo system with 500mm tray extender. And, of course, it also has generous wheel arch flares to cover those massive muddies.

The Colorado Rox offers loads of ground clearance thanks to its six-inch suspension lift and 35-inch Blackbear mud-terrain tyres. It also features custom fabricated rock sliders with innovative removable drop steps to aid vehicle ingress and egress. Additional protection comes courtesy of custom fabricated steel bars front and rear. Both bars incorporate built-in recovery points, and the front houses a top-spec Warn Zeon 8-S electric winch.

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The custom treatment continues inside where there’s high-end front and rear RVE sports seats with hand-stitched leather trim finished in striking black and red with ‘Colorado Rox’ embroidery.

While the engine and auto transmission have been left standard, with 147kW and 500Nm available the Colorado Rox still offers plenty of performance, both on the road and off it. To prove this point, Holden New Zealand has been hauling a fully-laden event trailer behind the custom ute as it tours the country between dealerships and other stops along the way.

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While there currently are no plans to put the Colorado Rox into production, it showcases what is possible, and perhaps hints at possible styling directions for future limited-edition Colorado variants.

The Colorado Rox is “a real statement piece and shows what’s capable with a little imagination, combined with considerable expertise and a ridiculously capable and dedicated partner such as RVE”, said Holden New Zealand’s National Marketing Manager, Marc Warr.