Lexus LS
The Lexus LS, an epitome of luxury in the large sedan segment, made its grand entrance into the Australian market in 1990.
The LS's development commenced in 1983 under the F1 project, a covert code name for a premier flagship sedan designed by Toyota.
From the outset, the Lexus LS was designed with export markets in mind, leading to the creation of the Lexus division to handle its international marketing and servicing. The debut of the original LS 400 saw robust sales, playing a pivotal role in the triumphant introduction of the Lexus brand.
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