About WhichCar

Wheels Media’s WhichCar Network is the ultimate automotive site that has everything new car buyers need and car lovers want. It is powered by Australia’s premier motoring titles and provides reviews, advice and entertainment from respected brands such as Wheels, MOTOR and WhichCar. We cater for everyone, from mainstream shoppers to performance enthusiasts, and publish content produced by experts with decades of experience.

Here’s how each of our key brands contribute to the WhichCar universe.

Wheels

Since 1953, Wheels has been at the forefront of Australian motoring media and prides itself of having a broad scope that covers the entire motoring spectrum from ownership advice to enthusiast topics. It practically invented the modern-day comparison test and established the world’s longest continuously running Car of the Year award.

WhichCar

WhichCar caters to the mainstream new car buyer with simple, easy to understand reviews and advice. It cuts through the jargon to offer Australian consumers honest, easy-to-understand and authentic information to make their new car purchase a wise one.