Aston Martin's top boss has hinted the brand is bringing electric power to its next-generation models.
In an interview with Automotive News, CEO Tobias Moers said the marque's move towards electric vehicles will come through a transition from its traditional, internal combustion engine V8 and V12 units to hybridised powertrains before eventually going full EV.
Starting with a plug-in hybrid variant of the DBX, the first all-electric models are tipped to be the DB11 and Vantage sports cars, both are front-engined vehicles currently powered by twin-turbo V8 and V12 engines.
"The succession of our traditional sports segment has to be full electric, no doubt," said Moers.
Aston Martin currently has a technical association with Mercedes's high-performance division, AMG, using its V8 engines in a range of its models – including the recently revealed Valhalla plug-in hybrid.
While it plans to keep the alliance going as it transitions away from ICEs, Moers says the vehicles will still feel like an Aston product.
"How you experience the brand, the customer journey. These are the things that are going to make the difference," he said.
"It will be about the experience, the driving dynamics, how we are going to serve our customers."
Plans for an electric Rapide E were announced under former CEO Andy Palmer, as was a revival of the Lagonda brand as an all-electric marque, but this was vetoed by Lawrence Stroll when the Canadian billionaire saved Aston Martin last year when he became a major shareholder and executive chairman.
The DB11 was launched in 2016 and is set to be the first Aston model to be underpinned by an electric drivetrain, followed by an electric SUV similar to the DBX in 2025 or 2026, leading to 50 per cent of the manufacturer's line-up becoming electric by 2030.
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