Cadillac debuts new logo ahead of electric future

General Motors' luxury brand Cadillac has revealed the logo which will adorn its future vehicles, amping up its move to an all-electric line-up.

While it retains the same basic design as the iconic crest currently on its range of models, the monochromatic logo ditches colour in line with the adoption of black-and-white logos from Volvo, Volkswagen and Nissan.

Already set to feature on the Lyriq EV, Cadillac confirmed the new backlit badge will only feature on its electric vehicles, leaving the previous coloured crest to be used on its internal combustion engine powered vehicles. Silver and chrome badges are available on existing models, which can be optioned with the Onyx package.

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A spokesperson for Cadillac told Fox News the new logo will be a part of the brand's transition to an all-electric future, aiming to produce only EVs from 2030.

"The new crest, along with our new tagline ‘Be Iconic’, represents Cadillac’s desire to champion each of us to dream big and become the most aspirational version of ourselves," they said.

Unfortunately, given General Motors canned all plans for right-hand drive vehicle production from 2021 – save for a few high-demand models – it's unlikely we'll see any EV Caddys locally in the future.

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Photo from Sunset Cadillac Sarasota