Genesis opens second Australian studio in Melbourne

South Korean luxury car brand Genesis has opened its second Australian studio in the heart of Melbourne, creating a space for Victorians to see its range of vehicles in the metal.

Based in the Emporium Shopping Centre in Melbourne's CBD, the space is the second Genesis studio in Australia, joining an existing space in Sydney's Pitt Street Mall.

Genesis's four-car range (G70, G80, GV70 and GV80) will be on display in both Australian locations, with the manufacturer offering test drives out of both studios in addition to two dedicated facilities in Sydney from Parramatta and Macquarie Park, as well as taking its cars to potential customers in Perth and Brisbane.

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Genesis Motors Australia CEO, Jun Heo, says the minimalist studio is based around the "beauty of white space" aesthetic philosophy, featuring an 18-metre wide LED backdrop and dark wood panelling.

“The new flagship Melbourne studio showcases the latest Genesis luxury models in an artistic environment, whilst providing an exceptional customer experience, which is at the core of the Genesis Brand,” said Heo.

“We welcome all Melburnians to visit the studio and experience our unique luxury perspective for themselves.”

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With the GV70 SUV expected before the end of the year and the G70 Shooting Brake on track for a 2022 release, Heo believes the brand will only continue to build its presence in the local market.

"Genesis is focused on sustainable sales growth. We are building momentum locally with an expanding retail presence and exciting new models are on the horizon.

"With the imminent introduction of our second SUV, GV70, and electric vehicles arriving next year, we expect to see a gradual increase in sales in the second half of 2021 and beyond."

In addition to the existing test drive centres and studios, Genesis will be branching out into Queensland from the end of 2021, opening two dedicated test drive locations across the Gold Coast and Brisbane before opening a third studio in the state's capital next year.