Hyundai, Marvel build Kona Iron Man special edition

Hyundai has teamed up with Marvel, the company behind numerous superhero comic book and movie franchises, to make a one-off Iron Man-inspired special edition of its new Hyundai Kona SUV.

Dubbed the Hyundai Kona Iron Man, it was shown to media today at the global reveal of the regular Kona production SUV in Seoul, South Korea.

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Styling of the special edition was led by “the strong, armoured appearance of the Iron Man suit, with its powerful lines echoing the sensual body of the comic and cinematic hero,” according to a statement from Hyundai.

The Kona Iron Man is 40mm wider than a normal Kona and has a broad, solid stance. Hyundai says the special edition aligns its characteristics with the technologically advanced Stark Industries suit, and that it too majors on safety and advanced technologies.

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Other changes include special LEDs applied to the headlights, which sit beneath a matte grey bonnet that’s embellished with red and gold accents.

Taking the “dynamic exterior” a step further are 19-inch directional alloy wheels badged with an Iron Man mask in the centre, plus tall off-road tyres that lift overall ground clearance.

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Hyundai says the special edition will go on display at its newest “Motorstudio” exhibition centre in Goyang, Korea for four weeks following its global reveal.

The collaboration was likely inspired by the name Kona, which is also the name of a coastal region in Hawaii famous for “iron man” triathlon competitions.

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