The off-roader specialist has again gone a bit crazy for its hardcore fans – especially those who will attend the 51st running of the event, which runs in Moab, Utah, for nine days from 8th April.

The event is designed for fun but also to showcase the capability of its products, potential production ideas, as well as accessories and parts available through Jeep’s service, parts and customer care sub-brand Mopar.

Here’s WhichCar’s guide to Jeep’s six 2017 concepts:

JEEP GRAND ONE

Jeep grand one concept

Power comes from an unmodified 5.2-litre V8. A 1990s-inspired interior includes an old-school car phone for a period-correct touch.

SAFARI

Jeep safari concept rear

| Jeep 75th anniversary special editions releasedA two-level roof rack comes with a drone, and inside is an instrument-mounted iPad. Off-roading ability is enhanced by selectable locking differentials front and rear, 35-inch mud-terrain rubber (fitted over 18-inch rims), and a reduced body length that targets greater nimbleness on trails.

QUICKSAND

Jeep quicksand concept

That will make for some loud engine noise on the move, and Jeep has removed the roof panel and glass windows so occupants can fully appreciate it. Uniquely, even for a Jeep, the Quicksand sits on staggered wheel sizes – 32-inch at the front and 37-inches at the rear. To ensure it doesn’t get bogged – and look like a literal interpretation of its name – the Quicksand also features a winch and recovery rope.

TRAILPASS

Jeep trailpass concept

A black bonnet, black decals and tinted headlights and tail-lights add a suitably tough aesthetic, while driver and passengers get to sit on custom leather seats.

SWITCHBACK

Jeep switchback concept

The body is distinctive for its ‘half’ doors and white Safari hardtop. A special lighting system encompasses some more conceptual features, including a concept light bar above the windscreen and A-pillar lamps. Power comes from a standard 3.6-litre V6 ‘Pentastar’ engine.

LUMINATOR

Jeep luminator concept
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Jeep’s Luminator concept, as its name suggests, is designed for ultimate trail visibility. It’s been co-developed with the Automotive Lighting division of renowned high-tech Italian specialist Magneti Marelli – a subsidiary of Jeep’s parent company FiatChrylser. The vast array of illuminating systems includes magnetic underbody rock lights, 7-inch LED projector headlights, LED tail-lights, windscreen pillar spotlights, and LED auxiliary lighting and cornering foglights on the upper bumper.

The stand-out lighting feature is a bonnet-mounted LED scanning module that can spot and follow wildlife and other potential hazards to keep Jeep drivers safe on the trail. The laminator can also serve as a scouting vehicle thanks to a multi-coloured rear, high-mount stoplight, with red (stop), amber (drive at 2-5km/h), green (5-40km/h) or white (to provide rear flood lighting). The Luminator’s roof includes a solar panel and a drone landing pad – for a drone that can also be used for supplementary lighting.