Lamborghini posts highest ever sales for opening half of 2021

A tough 2020 has rebounded into a strong 2021 for Lamborghini, with the Italian manufacturer announcing its had its best ever opening half a year in its history – delivering 4852 cars worldwide until the end of June.

While the beginning of last year was tough on the car industry in general, Lamborghini and other Italian companies were hit particularly hard as the country bore the initial brunt of the Covid-19 pandemic, with factory shutdowns hampering the iconic marque throughout the year.

As such, from January to June, Lamborghini's deliveries this year are 37 per cent higher than the same point last year, also 6.6 per cent up on its 2019 figures when it last set a company record of 8205 over a 12 month period.

Orders are at an all-time high as well, with the company saying it has enough orders from customers to cover production for the next ten months, taking it through to April 2022.

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The Urus is unquestionably the best-seller for Lamborghini, accounting for 57 per cent of sales this year

The Urus SUV is still its most popular model, with 2796 units sold this year (57 per cent of total sales), followed by the Huracán V10 supercar (1532 units, 32 per cent of total sales) and the Aventador V12 supercar (524 units, 11 per cent of sales).

Lamborghini CEO Stephan Winkelmann says the figures are a reflection on the brand's strength and its plans to electrify its future product range are justified.

"This exceptional result is a double confirmation for us," said Winkelmann.

"It is proof of the solidity and strength of this brand, which is enjoying growing appeal despite a period of continuous challenges and uncertainty.

"It also endorses the positive reception to our new industrial plan for future electrification of our product range, in which we will invest over €1.5 billion (AU$2.4bn) by 2024.

"Lamborghini’s course is set for a period of great transformation, where technological innovation and sustainability will go hand in hand with a focus on maximum product performance and loyalty to the brand’s DNA."

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The Aventador LP 780-4 will be Lambo's send off for the atmo V12 engine

Earlier this month, Lamborghini revealed the Aventador LP 780-4 Ultimae, featuring the final ever naturally-aspirated V12 to come from the Sant’Agata Bolognese factory before its range becomes electrified – potentially signalling the death of the V12 in the raging bull's cars.

In May this year, the Volkswagen Group – Lamborghini's owners – rejected an offer of AU$12bn from a consortium of British and Swiss investors to buy the company, with its ultimate plan understood to be geared towards turning the Italian marque into an electric-only vehicle manufacturer.

Across its network of 168 dealers in 51 markets, 1502 of Lamborghini's sales this year came from the United States, followed by China, Hong Kong and Macau (602), Germany (391), the UK (258) and Japan (258) as the top five countries.