Volvo introduces new Iron Mark logo

Swedish manufacturer Volvo has quietly debuted a new logo.

The latest iteration of the Iron Mark, first used in 1930, is a flat, 2D design as opposed to the existing logo – which appeared 3D even when presented on a screen, featuring shades to add depth and reflections of light.

Reverting back to its classic design, the new Iron Mark features no intersections of line or text, deleting its centre bar which is a departure from every version of Volvo's logo since it was first established as a company.

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Volvo's previous logo, used from 2000 onwards

Representing the element iron and the planet Mars, the Iron Mark is said to embody Volvo's commitment to strength in its vehicles – all of which will be electric in the near future as the company gears up towards a sustainable future.

While the simple black and white logo is new, we've seen Volvo aiming for a more simplified design on the grille of the Concept Recharge – as the badge's illuminated background and text bridges the gap between the past and future emblems.

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Concept Recharge features an illuminated logo similar to the new design