Stellantis launches big plans for electric sales in Europe and US by 2030

Multinational carmaker Stellantis has pledged 70 per cent of its sales will be of electrified vehicles in Europe and 40 per cent in the US by 2030 – launching a full-on green assault across its 14 brands.

The company, which formed out of the merger of Fiat Chrysler Automobiles (FCA) and Peugeot Société Anonyme (PSA) in January this year, said at a press conference in Europe on Thursday night it plans to invest more than €30 billion (AU$47.8bn) in electrification and software over the next five years.

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Stellantis CEO Carlos Tavares

All 14 brands, which include; Abarth, Alfa Romeo, Chrysler, Citroen, Dodge, DS, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall, will be involved in offering “best-in-class fully electrified solutions…at affordable prices”.

Highlights announced among the iconic marques include; Dodge planning the world’s first battery electric muscle car, and Ram creating its first full-size battery electric vehicle (BEV) – the Ram 1500 – by 2024 and having a full portfolio of EVs by 2030.

Fiat is also set to produce its iconic 500 as an EV only and will begin a “passenger car offensive” in 2024, with hopes of becoming fully-electric between 2025 and 2030, while Opel is reinventing the Mantra to become the Manta E by mid-decade, going fully electric by 2028 and moving to 100 per cent electric in China.

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Jeep will have a 4Xe in every SUV segment by 2025, the current Rubicon is pictured

The carmaker also launched its four dedicated STLA platforms (ranging from Small through to Frame for commercial vehicles and full-sized SUVs) delivering between 500km and 800km of driving range and fast charging of 32km per minute – with each platform able to support production of up to two million units per year.

To achieve all this, Stellantis revealed it will be creating five “gigafactories” capable of supplying 260 gigawatts of power across Europe and North America by 2030.

“Our electrification journey is quite possibly the most important brick to lay as we start to reveal the future of Stellantis just six months after its birth, and now the entire company is in full execution mode to exceed every customer’s expectations and accelerate our role in redefining the way the world moves,” said Chief Executive Officer Carlos Tavares.

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Ram's 1500 will be a BEV by 2024, ICE vehicle is pictured

“We have the scale, the skills, the spirit and the sustainability to achieve double-digit adjusted operating income margins, lead the industry with benchmark efficiencies and deliver electrified vehicles that ignite passion.”

In addition to setting its brands some ambitious targets, Stellantis said it will be striving to drive battery costs lower – aiming for a reduction of more than 40 per cent from 2020 to 2024 and by more than an additional 20 per cent by 2030.

Affordability is a priority at Stellantis, as the company is targeting for the total cost of ownership of EVs to be equivalent to internal combustion engined vehicles by 2026.

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Fiat's 500 will become an EV only, current vehicle pictured

“The customer is always at the heart of Stellantis and our commitment with this €30 billion plus investment plan is to offer iconic vehicles which have the performance, capability, style, comfort and electric range which fit seamlessly into their daily lives,” said Carlos Tavares.

“The strategy we laid out today focuses the right amount of investment on the right technology to reach the market at the right time, ensuring that Stellantis powers the freedom of movement in the most efficient, affordable and sustainable way.”

In addition to its electric plans, Stellantis claims it will deliver hydrogen fuel-cell medium vans by the end of 2021.