COTY CONTENDERS don’t get long to make a favourable impression during the first few days of COTY and that’s exactly how it should be, in a way replicating the time spent during the test drive experience of a paying customer.

If a car can’t shine in that first 20 minutes at Lang Lang, it’s almost a guarantee it will struggle to progress – a quandary in which BMW’s 5 Series finds itself.

So technologically dense is the G30 generation that it takes quite a while to appreciate its breadth of talent. Unfortunately it seems that a focus on driver aids and infotainment has come at the expense of the sort of driving dynamics we associate with the BMW 5 Series. In short, it no longer feels like the keen driver’s choice in the segment.

Carey was even-handed enough to give the 5 Series a certain benefit of the doubt. “It’s one of those cars, I suspect, that feels much more at home – and impressive – on the road, not a proving ground,” he noted.

I never felt that charitable. Looking back at my notebook it’s fairly vitriolic stuff, but that’s largely due to the high bar that BMW has set itself with previous iterations of the legendary 5 Series.

“ESC everywhere, throttle denial everywhere,” was another. We laud BMW’s commitment to bring the BMW 530e to market for the same price as the 530i, but it can’t match its conventionally powered sibling for reassuring consistency of powertrain response.

All suffered an odd combination of muted, floaty ride interspersed with surprisingly flinty interjections over harsher bumps. Much of that was down to tyre choice, the 530i riding on 20-inch Goodyear Eagle F1s that sent a crashing shudder through the body when negotiating Lang Lang’s cattle grid at even modest speeds. One judge reported that the stability-control light of the 530d was illuminated virtually all of the way round the loose surface course, without applying an extravagant ladling of right boot.

BMW has openly admitted that this G30 5 Series is more a luxury car than a sports sedan, and it’s easy to see the Germans’ viewpoint. A current 3 Series occupies virtually the same road footprint as the revered E39 Five, with this latest 5 Series spun off the same modular Oberklasse platform as the current G11 7 Series.

Even taking this into account, the 5 Series didn’t do enough to progress. It lacked the velvety isolation of a top-notch luxury car, the feedback of a sports sedan and the talent to carry off both roles convincingly. Maybe it would show its best as a bit of a slow-burner, a car you’d grow into, particularly when optioned selectively.

THE TYRANNY OF CHOICE

BMW Australia apparently has an instruction sheet guiding staff through the opaque combinations of dynamic options covering steering systems, damper set-ups, active anti-roll bar choices and varying wheel sizes available on each 5 Series model.

Given the dizzying permutations of variations available, it’s easy to see how some testers have loved the G30 Five while others have come away crestfallen. It shouldn’t be a lottery to land a 5 Series that drives with a panache that matches the brand’s DNA.