Norweld releases new-gen Elite tray to mark its 50th anniversary

Norweld is Australia’s leading 4WD aluminium tray and canopy manufacturer, and it has released a groundbreaking new generation tray design to mark its 50th anniversary.

The first new ute tray released in three years, the Elite tray reflects Norweld’s commitment to offering the toughest, most durable products built to thrive in Australia’s harsh conditions, cementing its position as an innovative, market-leading manufacturer.

Norweld Director Jaime McIntosh commented that the new Elite tray represented the very best in Australian design, material quality and cutting-edge manufacturing capabilities that customers have trusted for more than 50 years.

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“Our new Elite tray is the result of many years of hard work, investment in innovative equipment and manufacturing techniques, and feedback gathered from thousands of Norweld customers who put our products to the test every day,” Mr McIntosh said.

“We’re proud to have the support of a passionate community of Norweld customers who share our love for exploring Australia’s tough terrain in their 4WD. The Elite tray has been designed to take that experience to the next level, offering a sleek, modern design that’s made to thrive in any environment and offer practical functionality that ute owners need."

Developed by Norweld’s team of design and engineering experts, backed by over 50 years of aluminium fabrication and manufacturing expertise, Mr McIntosh says the Elite tray would take the business into the next phase of growth.

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New features exclusive to the Elite tray include a lower profile, ‘bolt-on’ side profile design, and colour-coding to match each vehicle. The headboard has an adjusted height to provide clearance for popular ‘Rhino-Rack’ or ARB roof racks, with allowances for solar panels and other accessories or modifications.

Integrated Anderson plug mounts have been added, as have tie-down points in the headboard for securing large items. A 40-litre poly water tank is included for standard dual-cab vehicles, and a 58-litre poly water tank for extended Toyota LandCruiser, extra-cab and single-cab vehicles.

The sequential LED tail-lights are exclusive to Norweld, and the tray includes unique bolt-on panels for ease of replacement, constant torque hinges on toolboxes and enhanced 1200mm trundle drawer design with lock functionality. It also features a custom-made, gravity-fed water filler and tap, and it’s engineered for standard hose fittings and various mudguard options to suit car and wheel designs.

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Norweld guarantees a lifetime warranty on the workmanship of its aluminium-fabricated products – a guarantee that’s put to the test in real-world environments. Partnering with Australia’s leading automotive accessory fitters and vehicle manufacturers, Norweld is proud to offer 4WD enthusiasts complete camping, touring, agriculture and fleet solutions for even the toughest offroad conditions.

The Elite Tray is available from one of Norweld’s seven locations across Australia and you can expect to pay $16,490 fitted.