Superior Engineering is a one-stop shop for all 4WD suspension and 4x4 accessory needs

Queensland-based Superior Engineering has become a mighty brand in the 4x4 aftermarket space, but, as is the case with many Australian-owned businesses in the 4x4 industry, its origins date back to humble beginnings.

Originally based in the suburb of Warner in sunny Moreton Bay – a 4x4 hot spot – Superior Engineering spawned in 2002 as a sole-operated, home-based business that manufactured just the one product – in its infancy, owner and current director Michael Hayes manufactured a drop shackle for the Toyota Hilux.

From these humble beginnings, Superior Engineering escalated to become the home-grown success story it is today, where it now utilises a purpose-built, 3000-square-metre facility as its base. Opening in 2022, the massive all-encompassing facility located in Burpengary, Queensland – along the Bruce Highway – houses a new factory, warehouse, showroom, fitting bays, and retail outlet.

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It’s here at this new facility where Superior Engineering now manufactures and distributes a range of premium 4x4 equipment including its well-renowned suspension accessories and lift kits, but also a wide range of driveline components and 4x4 accessories – anything from diff drops, fridges, recovery gear and more. As well as designing, manufacturing and supplying a massive range of equipment, the company also installs products at its state-of-the-art workshop within the facility. The workshop houses four service and fitting bays, with a team of qualified mechanics and auto-mechanical fitters on-site to perfect your 4WD build.

A one-stop shop, you could say.

“Customer feedback has been fantastic,” said Michael Hayes, director and owner at Superior Engineering. “Our new purpose-built facility has allowed us to speed up manufacturing and increase stock holding, which has made our dispatch times very efficient. This has been a huge benefit for our stockists and customers.

“We are always innovating and growing with the demand; our manufacturing facility only recently had two new machines installed – a CNC mill and lathe – that will further streamline our processes and increase efficiencies. Keeping as much as we can manufactured here in Brisbane and being able to advertise that Australian-made logo.”

Priding itself on developing, manufacturing and selling “superior” products, Superior Engineering is now one of Australia’s biggest manufacturer and supplier of 4x4 accessories and suspension components. Its full suite of R&D staff are avid four-wheel drivers who live and breathe the lifestyle, and the products are built – utilising the latest in CAD programs and CNC machining systems – to meet their lofty standards.

Superior Engineering fits suspension and accessories in-house; plus the company also covers steering and suspension components, presswork, bar work, MIG-welding, metal fabrication, CNC lathe work, laser cutting, bending, machining and turning.

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This expert workmanship when combined with high-quality materials results in a premium product, with essentially every type of 4x4 make and model catered for. Super Engineering’s range of aftermarket suspension equipment includes but is not limited to: Hybrid 5 Link, Hyperflex, Superflex and Hybrid radius arms; coil conversions; drop boxes; shock absorbers; coil springs; leaf springs; steering arms; steering dampers; shackles; bushes; drag links; tie rods; coil tower braces; control arms; and airbags.

Despite Superior Engineering’s prowess in suspension components, it also develops and produces its own chassis repair plates. Other branded products include bull bars; chromoly heims; coil spacers; air compressors; e-Lockers; exhaust systems; diesel power chips; snorkels; switches; winches; recovery gear; water tanks; lights; roof racks; long range fuel tanks; rock sliders; and even roof-top tents.

The state-of-the-art showroom located within the facility is manned by an experienced crew of specialists, so that the 4x4 public – both new and seasoned explorers – can be guaranteed they’ll leave with an individualised 4x4 set-up tailored to their requirements.

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In addition, Superior Engineering also stocks and distributes a range of products from other brands including Airbag Man; Bilstein; Bowdens Own; Brown Davis; Camp boss; Carbon Offroad; Carli Suspension; Clearview; Dobinsons; Dometic-Waeco; Dynatrac; EFS; ERPS; Front Runner outfitters; GME; Hardkorr; Hayman Reese; Hema; Icon Vehicle Dynamic’s; King Springs; Legendex; Lightforce; Maxtrax; Mean Mother; Metalcloak; MSA 4x4; Profender 4x4; Rhino 4x4; Rugged Radios; Runva; Safeguard Cargo Nets; Salt Shift; Simpson Racing; Stedi; STR Racing Products; Tough Dog; Trail Gear; Uniden and Warn.

“Our most wanted product is our popular Superior Coil Tower Brace kit, suitable for Nissan GQ/GU Patrol utes and body-lifted wagons,” Michael Hayes told 4X4 Australia.

“Our flavour of the year thus far is our street-legal lift kits, which we, stockists, and our customers love. With strict Australian vehicle modification laws, we put a lot of effort into ensuring we can offer our customers fully street-legal kits from pre-registered Second Stage Manufacture kits to our QLD VSB14 Street Legal kits with a range of different makes and models available.

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“This allows our customers to tour the most remote locations or take on the hardest tracks around with zero worry of being defected while still driving a car built to take on anything,” he added.

With a burgeoning list of patented products, and an enormous catalogue of quality suspension and aftermarket components, Superior Engineering is a true one-stop shop for your 4x4 build – big or small.

As a bonus, and what everyone really is after, Superior Engineering currently gives a free large sticker and stubby cooler with every order purchased over $100.