PEUGEOT’S all-new 3008 SUV has landed in Australia with plenty of standard equipment that pushes its entry-level price well above its main rivals.

The French carmaker has decided on an almost all-or-nothing approach when it comes to kit, resulting in a $36,990 base price – $5000 more than the cheapest Volkswagen Tiguan and around $8000 more than the bog-standard Mazda CX-5.

The Pug is also more powerful than the VW and Mazda, with a 121kW/240Nm 1.6-litre turbo petrol engine, compared to the Tiguan’s 100kW 1.4-litre turbo and CX-5’s 114kW 2.0-litre atmo.

That 121kW THP also powers the Allure and GT Line variants, with the range-topping GT packing a 133kW/400Nm 2.0-litre turbo diesel under its bonnet.

An Advanced Safety Pack, which includes emergency braking, active cruise control, and lane keeping assist is standard in the GT-Line ($43,490) and GT ($49,490) variants, and a $1500 option in the second-up Allure ($39,490).

Peugeot’s strategy to offer more entry-level equipment, rather than an initial low sticker price to bring potential buyers to showrooms, echoes the tactics used by Skoda, and Toyota with its CH-R crossover, which recognises that most buyers tend to want more features.

The all-new Peugeot 3008 will arrive in Australian showrooms this month.