2023 Cupra Born pre-orders almost sold-out, more supply to come

UPDATE: Further supply of Cupra Born EV coming this year

Spanish brand Cupra has secured a further 200 examples of its Born electric hatch for Australia, as the initial supply of 400 runs close to selling out.

Just 35 cars remain available since the model first went on sale in December last year, with deliveries expected to begin in April.

The new supply can now be ordered online, with these cars expected to be in customers' hands later in the year.

"Initially it was Cupra's intention to cap pre-delivery orders at 400, but such has been the response that a further 200 Borns have been allotted to Australia in the short term," said Cupra's head of product and planning, Jeff Shafer.

"We won't at this stage estimate a total for 2023 Born sales, but there's no doubt that this early reaction bodes well."

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The story to here

UPDATE, January 19: Cupra Born almost sold out of initial 400 allocation

The upcoming 2023 Cupra Born electric hatch remains on track to launch in late March or early April, the brand has confirmed.

Cupra Australia has confirmed approximately 350 examples of the Born have been snapped up locally since pre-orders commenced in mid-December, with just over 50 vehicles remaining in the first batch.

It said the addition of the Born to its local lineup has helped to push its total order tally towards 2000.

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The young Spanish marque – owned by the Volkswagen Group – launched in Australia in mid-2022 with three models: the Leon, Formentor and Ateca.

In its first five months, Cupra achieved 1500 orders in Australia, with the total about to surpass 2000 just one month later.

"As a brand we are moving quickly into a fully electrified future, and the response to the Cupra Born demonstrates that Australians have a voracious appetite for plug-in models that both reduce their emissions, are stylish and fun to drive," said Cupra Australia director, Ben Wilks.

The 2023 Cupra Born is priced at $59,990 before on-road costs. It features a 77kWh lithium-ion battery and a 170kW/310Nm electric motor mounted to the rear axle, with a WLTP-rated 511-kilometre driving range – but this drops to 475km with the optional Performance Pack.

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It is the first mainstream electric vehicle from Volkswagen Group Australia, with the Volkswagen ID.4 and ID.5 mid-size SUV twins due later this year.

Volkswagen will launch the facelifted ID.3 hatch – which shares most components with the Cupra Born – in 2024, while the Skoda Enyaq medium SUV and Volkswagen ID.Buzz electric van are also likely to arrive next year.

Cupra's next all-electric vehicle, the Tavascan small SUV, is expected to launch here in 2025. It will be built in China for export markets, including Australia.