2024 Ford Mustang Mach-E prices slashed again, E-Transit down $15K

The Ford Mustang Mach-E and Ford E-Transit have become the latest electric cars to benefit from huge price drops.

The Mach-E, which has already had its pricing slashed once this year, is now between $7000-$8000 less expensive than before.

Pricing now kicks off at $64,990 for the Mach-E Select (-$8000), while the mid-spec Premium is $79,990 (-$7000). The flagship Mach-E GT has also had its price dropped by $7000 and has a new MSRP of $97,990

The E-Transit electric van, meanwhile, has come in for an even bigger price drop. Its fresh list price of $89,990 is a $15,000 saving.

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“These MLP price reductions offer even greater value to our customers and it makes these great vehicles an option for more people,” said Andrew Birkic, President and CEO of Ford Australia and New Zealand.

Sales of the Ford Mustang Mach-E have been slow so far in 2024. Ford sold 42 Mach-E models in April this year and has an annual total of 223 units in total for the calendar year.

That’s about on par with the Hyundai Ioniq 6 (37 for April/133 for the year) but well below the Hyundai Ioniq 5 which has sold 133/357 respectively and the fresh Toyota bZ4X (74/385).

The Tesla Model Y dominates the segment with sales of 1166 units in April and 2095 for the calendar year.

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