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2024 Jaguar GT: Powerful, electric four-door to rejuvenate British brand

Jaguar's latest revival plan aims to take brand out of premium mainstream, starting with a circa-$250K electric GT going on sale from next year.

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A four-door electric Jaguar GT that will be the brand’s most powerful car yet will spearhead another revival for the British marque from 2025.

Snapshot

  • Electric GT to be most powerful Jaguar yet
  • First of three new electric Jags
  • Jaguar hasn't released any EVs since the 2018 i-Pace

Jaguar Land Rover, which this week rebranded as JLR, said the GT will be the first of three new electric Jaguar models to sit on a bespoke electric architecture, with a range of up to 700km.

The company provided indicative pricing of £100,000-plus, meaning the GT could cost more than $250,000 in Australia with the luxury car tax factored in. The F-Type R that costs £107,000 in the UK is priced from nearly $280,000 here.

Jaguar will reveal more details on the GT later this year but has confirmed it will go on sale in selected markets in 2024 with deliveries starting the following year. It will be built at JLR’s Solihull plant in the UK.

The GT is expected to feature twin electric motors and all-wheel drive to offer a “higher power output than any previous Jaguar”.

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JLR had already announced in 2021 that the Jaguar line-up would go all electric by 2025.

Jaguar hasn’t launched an electric vehicle since the i-Pace SUV (above) in 2018, while luxury rivals such as Audi, BMW and Mercedes-Benz have continually rolled out EV offerings in recent years.

The British brand previously dropped plans to build an electric version of its XJ limo flagship.

Land Rover will continue to offer combustion engine and hybrid versions of models such as the Range Rover and Range Rover Sport going forward.

JLR is investing £15 billion ($28b) over the next five years to accelerate what it calls its “modern luxury electric-first future”. It’s not clear how much of that money will be dedicated to the Jaguar brand.

JLR has been heavily affected by the global component supply crisis, though it's difficult to gauge how much of an influence this has had on poor Jaguar sales in Australia.

Jaguar sold only 700 cars last year locally and just 55 vehicles in the first quarter of 2023.

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