Chery Australia has announced the 2024 Tiggo 4 Pro SUV will be priced from $23,990 driveaway and available to order from mid-September 2024 – with cars in showrooms next month.
The national driveaway price significantly undercuts the segment leading Mazda CX-3 – priced at $26,950 before on roads – and Toyota Yaris Cross at $30,900, Australia’s second-most popular light SUV.
Measuring 4351mm long, 1831mm wide and 1662mm high, the five-door Tiggo Pro 4 enters the light SUV segment as a slightly larger SUV than the Yaris Cross and CX-3, and other key rivals including the Nissan Juke.
It sits on the same 2160mm wheelbase as the Chery Omoda 5 SUV already on sale in Australia which gives the Tiggo 4 Pro a 380L boot expandable to 1225L with the second-row seating folded.
Power comes from a 108kW/210Nm 1.5-litre turbocharged four-cylinder petrol engine and continuously variable transmission – also used in the Omoda 5 – with a claimed combined fuel economy figure of 7.3L/100km.
Standard equipment includes keyless entry/start, 10.25-inch dual infotainment screens, wireless smartphone connectivity, 17-inch wheels, front and rear parking sensors and seven airbags.
The Tiggo 4 Pro also comes with Autonomous Emergency Braking, Lane Departure Prevention, Rear Cross Traffic Braking and Door Opening Warning among its standard driver assistance tech.
The entry-level Tiggo 4 Pro Urban at $23,990 driveaway sits below the flagship Tiggo 4 Pro Ultimate which adds larger 18-inch alloy wheels, synthetic leather trim, heated seats and 360-degree camera for $26,990 driveaway.
The Tiggo 4 Pro’s arrival is a pivotal moment for Chery’s return to Australia as a factory-backed brand after a previous run under local importer Ateco.
“It’s in a segment where $23,990 doesn’t buy you much – whereas we’ve been able to bring a vehicle to market that is a lot of car for the money,” Chery Australia Chief Operating Officer (COO) Lucas Harris told WhichCar.
“I am serious when I say I think this is the best value SUV in Australia the day that it launches.”
The Tiggo 4 Pro will be the new price leader in the segment – matching the MG ZS small SUV’s driveaway price – and comes after Chery added the entry-level Omoda 5 FX at $27,990 driveaway in June.
Despite its aggressive pricing, Harris told WhichCar Chery is not all about having the lowest prices – and that it’s making money on the vehicles it sells here.
“It's not about being cheap and not about trying to de-spec cars until it's essentially a metal frame and wheels to sell it at the lowest price – it's not where we're at,” Harris told WhichCar.
“We want to be really great value. Yes, the price is very good, but [as a customer] I'm getting a decent amount of spec, and I'm getting a decent amount of kit.”
Harris also confirmed the Tiggo 4 Pro won’t have a Euro NCAP or local ANCAP rating when it lands in showrooms but plans to have an Australian crash test carried out as soon as possible.
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