Audi to implement in-car virtual reality systems from June 2022

Audi is looking to take in-car entertainment to the next dimension, with virtual reality set to be rolled out in certain vehicles as early as this year.

Developed in conjunction with tech start-up holoride, the system will allow passengers in the back seat of certain Audi models to put on VR glasses and be immersed in the virtual world – whether it be through video games, films and interactive content.

The holoride system was first launched at the 2019 Consumer Electronics Show, showcasing the technology's capabilities by allowing vehicle passengers to play a Marvel Universe game, made in co-operation with Disney Games and Interactive Experiences.

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Having been shown off in Germany at last year's IAA Mobility Show in Munich, it has been recently implemented in an Audi E-Tron at the Salzburg Festival, with users travelling around the town to search for a young Mozart.

Unlike most VR headsets, which require the use of cables to establish and maintain a connection, holoride's system is connected wirelessly via Bluetooth Low Energy (BLE).

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Set to be introduced to the public at this year's South by Southwest (SXSW) festival in Austin, Texas, the system will become compatible with all new Audi models to roll off the production line from June 2022.

Audi will also provide an update for all models fitted with its MIB 3 infotainment system to allow them to connect to holoride, covering the A4, A5, A6, A7, A8, Q5, Q7, Q8, E-Tron and E-Tron GT Quattro.

Updates will be made available for customers in Europe, North America, Japan and China before it is rolled out worldwide.