Citroën yet to hit triple-figure sales in 2021

French manufacturer Citroën has yet to reach 100 sales for 2021 in Australia, one of the lowest totals of any brand this year.

Sitting at just 95 units sold to the end of September, there have been four months since January where the manufacturer has failed to notch up double-figures, with February (6), April (3), August (5) and September (7) recorded as its worst months.

While last month wasn't Citroën's lowest, it still represents a 72 per cent drop in sales for the month and 31.7 per cent for the year – the second largest year-to-date drop of any manufacturer bar one.

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Citroen C3

The low numbers come off the back of a reduction in the brand's range of vehicles sold, halved from four to two throughout the year, with the C3 Aircross and C4 Cactus dropped from service, leaving just the C3 and C5 Aircross.

With just 62 C3s, 30 C5 Aircrosses and three C3 Aircrosses sold (before the latter was pulled from showrooms in early September), Citroën's sales total for the year so far sits ahead only of McLaren (65), Lotus (59), Rolls-Royce (35), Alpine (9) and Morgan (3).

The brand will be launching its new C4 in Australia from November, which is the first generation of the nameplate to move to a crossover platform – though it will be available with just one variant initially.

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2022 Citroen C4

A spokesperson for the brand reaffirmed its commitment to providing vehicles for the Australian market.

"There will always be customers for the Citroën brand in Australia and we remain committed to serving them. The Citroën range is expanding in Australia with the all-new Citroën C4 joining the C3 and C5 Aircross as part of the local range in November this year," they said.

"The versatility, unrivalled comfort and original design of the Citroën C4 will no doubt appeal to the discerning Australian consumer and provide a new avenue of growth for the brand."

Comparatively, fellow Stellantis-owned sister brand Peugeot has sold 1989 vehicles so far this year – spearheaded by the 3008 on 861 units.

The carmaker's monthly sales are higher too – while Peugeot sold just 163 vehicles in September 2020, that figure jumped up by 198.2 per cent in 2021 to 486.