Cupra to introduce two new electrified models by 2023

Cupra has confirmed it will launch two new models into its line-up by 2023, and both will be electrified – although it's not known if that means fully-electric or hybrid.

The Spanish car brand confirmed the news during its fourth-anniversary celebration, with CEO Wayne Griffiths making the statement.

"In the next two years we will announce two new models that no one has yet seen and expand our product range," he said, as he stood on stage beside three vehicles.

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Cupra is launching in Australia this year and it will be the Volkswagen Group's first brand to locally introduce a fully-electric vehicle, the Cupra Born. However, it's unclear what the new models will be and where they will sit in the line-up.

Comments from Griffiths allude to one being a sleek SUV-style vehicle, and the other a shooting brake wagon, possibly influenced by the current Volkswagen Arteon – but with a Cupra badge.

The coupe SUV could potentially be something similar to the Skoda Enyaq Coupe iV or Volkswagen ID if it's fully-electric, and if Cupra is to adopt the underlying MEB architecture available in the VW Group catalogue.

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During the presentation on stage, Griffiths also unveiled 'Cupra X 2', which is a concept vision starting in 2023, detailing plans and strategies to double the carmaker’s retail network and subsequently double its sales and turnover (mostly in Europe, where it is already well-established).

The online stream culminated in Griffiths standing beside two cloaked cars on either side of the brand’s performance-oriented Urban Rebel concept, which will be produced in 2025.

Given the short turnaround for the two models to be with us by 2023, Cupra will continue to drop teasers and details of the two models this year.

Plans for a Cupra event are already in place for the middle of this year, and one of the models will be unveiled this year too. The other, possibly an electric car, will be shown in 2023.