Dodge Demon teased as Hellcat-beating performance flagship

The Dodge Hellcat badge has become synonymous in recent years with ridiculous, tyre-frying, unbridled fun and mega horsepower. Presently, both the Challenger two-door and Charger sedan receive Hellcat variants that produce a bonkers 527kW (707-horsepower) power output thanks to a hefty supercharger strapped atop a 6.2-litre bent-eight.

Well, Dodge is about to take the Hellcat’s muscle metrics right off the scale with the announcement of the return of the Demon badge.

Poised to sit above the Hellcat variants in terms of performance, information remains scant on the specifics of the Demon.

It appears the Demon badge will debut on the Challenger alone, with no hints thus far of a Demon-badged Charger sedan.

Parent company Fiat Chrysler Automobiles (FCA) released a teaser website with a countdown for a series of videos, the 12th and final of which comes out just ahead of the New York Auto Show on April 10

The first, entitled ‘Cage’, is out now, and well, it is very….weird. We have linked it below to let you make up your own thoughts.

FCA have stated the car will be more ‘focused’, and hinted at tenths of a second being crucial: a possible signal the Demon cars will be more about straight-line, quarter-mile performance.

"The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation,” FCA passenger car chief Tim Kuniskis said cryptically.

If you have a burning desire to add a Challenger Demon to your garage, prepare to be disappointed as Wheels understands there is no chance the current generation Demon will be arriving Down Under.

However, as we have reported previously, the Charger and Challenger are on Australia’s radar for 2020.

An all-new Challenger will be on the market by then (due near the end of 2018), and FCA is currently examining the business case for right-hand drive iterations of Chrysler’s rear-drive performance cars.