Dust is gold, dirt's for the bold: You have to watch the Huracan Sterrato video

"This one's for you, concrete yearner, tamer of curves, master of speed. Wear your finest suit, dirt is made for it..."

Lamborghini's Huracan Sterrato is the stuff of future legends, the kind of thing that just doesn't get built often enough in this era – but wow, this video.

Look, I missed this video when it first appeared online a couple of weeks ago – I'm not on Twitter and who can keep up with the flood of press releases these days? – but boy am I glad it finally landed in my tray.

"Dust is gold, dirt's for the bold" goes the almost chanted slogan between AI-generated lines of machismo, growled by a 16-year-old boy with the "I'm a man now" moustache and affected deep voice that might suit a Batman satire if Will Arnett didn't already have it locked down.

Speaking of satire, it's a video ripe for parody, and none other than Richard Porter of Sniff Petrol fame has delivered on its potential. See below.

Alright, I'm done beating up Lamborghini's marketing team. And, to be fair, they know their audience.

The Sterrato itself looks likely to be an absolute beast, rivalling the new Porsche 911 Dakar with its 455kW/610Nm V10 powering the 44mm-taller SUV to 100km/h in 3.4 seconds – on probably any surface, but ideally gold dust? Remember, dirt is for the bold.

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This special edition marks the last hurrah for the Huracan following the Tecnica’s release, with only 1499 Sterratos being produced globally. The Sterrato is likely to hit Australia in limited numbers, with pricing still to be confirmed.

Learn more about the Huracan Sterrato in our reveal story below, and make sure you read Georg Kacher's review of the 2019 concept, too.