Fiat to Unveil '500 by Gucci'

Fiat is set to unveil an upscale Gucci-themed version of the Fiat 500 coupe and 500c at the upcoming New York Fashion Week.

Developed in collaboration with Gucci Creative Director Frida Giannini and Fiat’s Centro Stile, the two Fiat versions will be promoted by Russian model Natasha Poly.

Gucci trademarked upholstery and trim accents feature throughout the exterior and interior cabin.

The Fiat 500 by Gucci editions will arrive in limited release at Fiat dealerships by the end of the year, along with assorted Gucci-branded travel accessories to ensure a truly designer driving experience.