Geneva Motor Show: Aston Martin launches AMR sub-brand

Aston Martin’s vowed to make hotter, faster, and rawer cars with the announcement of its new skunkworks outfit Aston Martin Racing.

Much like what GT models are to Porsche, AMGs are to Mercedes-Benz, and so on, the AMR brand aims to up power, sharpen handling, and uniquely style one variant of every ‘core’ model in the brand’s range.

Its V8 is claimed to be a ‘development’ of the GT4 race engine, and brings 373kW to the party. The engine’s held in place by ‘race-spec’ transmission mounts that complement its adjustable suspension and custom roll-cage.

The lime green accents and Sterling Green hue, along with the extensive carbon fibre inside, are further nods to its race brethren. Meanwhile, new multi-mesh 19-inch wheels come wrapped in serious Pilot Sport Cup 2 tyes.

It adopts a similar colour strategy as the Vantage AMR Pro, along with a full-height grille and less-lairy aero package, but boasts larger 21-inch wheels.

Vehicles like the Rapide, with a light basting of the AMR treatment, will be designed by Aston’s ‘central’ engineering teams, however more hardcore offerings with the tag AMR Pro will be taken care of by David King, the company’s VP, and his Q by Aston Martin Advanced Operations team.