Isuzu Australia targets 40K-plus sales as it racks up anniversary milestones

Isuzu Australia is targeting more than 40,000 sales by the end of 2023 to add another milestone in its 15th anniversary.

The company this week announced it had delivered more than 300,000 vehicles since the D-Max ute was launched locally in October 2008.

Isuzu’s D-Max ute accounts for nearly three-quarters of the 302,801 total with 218,620 deliveries. The related MU-X SUV, which launched later in December 2013 and remains the brand’s only other showroom vehicle, has gone to 84,181 Australian customers.

Isuzu has already surpassed its previous sales record, with 36,501 registrations to the end of October 2023 compared with the 35,735 units shifted in 2021.

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The Japanese brand is second only to Tesla in terms of sales per vehicles offered.

Year to date, Isuzu is the 10th best-selling brand in Australia, and trails eighth-placed Tesla by just 3484 units.

Isuzu celebrated 15 years in Australia with a Gold Coast event for employees, dealers, and company delegates from Thailand (where the D-Max and MU-X are built) and Japan.

“It is quite fortuitous that we welcomed our 300,000th vehicle to an Australian home while celebrating our 15-year anniversary at the same time,” said Junta Matsui, Isuzu Ute Australia’s managing director.

Acknowledging recent Wheels Best awards for both the D-Max and MU-X – Best Value Ute and Best Value Off-road SUV, respectively – Matsui said the company was confident it could end the year with an even more impressive sales milestone.

“It’s great to see that both customers and the Australian motoring media have recognised the D-MAX and MU-X as two of the best-value vehicles available on sale today.

“With healthy levels of vehicle stock landing at dealers locally and this year shaping up to be the biggest year ever for our brand, we are optimistic that this positive trajectory will continue towards the end of the year as we aim for over 40,000 vehicle deliveries in 2023.”