Isuzu Ute Australia is hitting targets in 2018

ISUZU UTE Australia (IUA) has recorded significant sales growth for the first half of 2018, putting the Japanese company within reach of its “double-digit growth for a decade” goal.

Since 2008 IUA has posted nine consecutive years of double-digit growth; it finished 2017 with 25,804 sales and a 10.4 per cent growth year-on-year. After six months (January to June) this year, IUA has sold 13,390 D-MAX and MU-X – 4x4 and 4x2 – vehicles to give it a 10.6 per cent year-on-year spike.

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“Our results so far this year have deepened our confidence in achieving our target of a decade of double-digit growth in 2018,” IUA’s Managing Director, Mr. Hiro Kuramoto, said, “and while we are well aware of the challenges ahead of us in the second half of the year, I am confident we can sustain our rapid growth.”

The June 2018 VFACTS report lists 6409 year-to-date sales for the D-MAX 4x4, up 4.6 per cent compared to the same time last year. The percentage growth is even better for the MU-X, with 4385 sales and a 16.7 per cent year-on-year hike. The D-MAX 4x4 was the sixth best-selling 4x4 for June on the overall charts, while the MU-X remains the best-selling ute-based SUV.

Isuzu Ute also scored overwhelmingly positive results in the latest Roy Morgan customer satisfaction survey, a survey which canvasses customer satisfaction with new car purchases. Isuzu Ute scored a customer satisfaction rating of 96.4 per cent, placing it second overall behind Skoda (97.5 per cent).

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“Since launch our products have continuously evolved on the back of customer feedback, resulting in our ability to deliver honest, reliable products that are not only fit for purpose, but exceed our customers’ expectations.”

Since 2008, IUA has sold more than 133,000 vehicles (D-MAX: 102,989 / MU-X: 30,572).