Jaguar Land Rover, NVIDIA form partnership for automated driving development

Jaguar Land Rover has turned to one of the world's pioneering graphics processing companies to develop its next-generation autonomous driving systems.

Teaming up with NVIDIA, JLR will utilise the Silicon Valley brand's experience in artificial intelligence to jointly develop autonomous driving systems in its vehicles, as well as a host of AI-enabled services within its models.

NVIDIA DRIVE will roll out in JLR vehicles from 2025, with the technology company saying its expertise can help to develop a wide range of safety, autonomous and parking systems, from occupant monitoring to environment visualisation.

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It's understood the main DRIVE Hyperion system will provide overarching control of the JLR operating system, with NVIDIA's AI doing the background work to make sure everything remains under control.

Development for the systems will be done in-house, with advanced AI training models helping to continuously perfect the software, which can be rolled out to active vehicles via over-the-air updates.

"Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability," said JLR CEO, Thierry Bolloré.

“Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

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“Next-generation cars will transform automotive into one of the largest and most advanced technology industries," said NVIDIA CEO, Jensen Huang.

"Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars.”

The partnership is another step towards JLR going all-electric from 2025 and achieving net-zero carbon emissions, aiming to do so across its products and operations by 2039.