Snapshot
- JLR plans to reduce operational emissions by 46 per cent before 2030
- Individual vehicle emissions to drop by 54 per cent across the value chain
- 2039 target of net zero carbon emissions established
Jaguar Land Rover has announced its sustainability targets for 2030, aiming to drastically reduce its greenhouse gas emissions by the end of the decade.
The conjoined Gaydon manufacturers have previously declared intentions for Jaguar to go all-electric from 2025, with Land Rover to adopt a fully electrified vehicle line-up by 2030.
In its latest announcement for its Reimagine Strategy, JLR said it will reduce emissions across its operations by 46 per cent compared to 2019 levels by the end of the decade, coming from a cut in average vehicle emissions across its value chains of 54 per cent.
JLR's targets extend through to the manufacturer achieving net zero carbon emissions, an aim it expects to meet by 2039 through the adoption of electric vehicles and sustainable practices across the business.
Rossella Cardone, Director and Head of Sustainability Office at Jaguar Land Rover, said the Reimagine Strategy will allow the carmaker to retain its position as a luxury brand while meeting emissions targets.
“Sustainability sits at the core of our Reimagine Strategy, with the aim to achieve net carbon zero by 2039, as the creator of the world’s most desirable modern luxury vehicles," said Cardone.
"As we move from climate ambition into action, we are now embedding sustainability into the Jaguar Land Rover DNA to minimise our carbon footprint across our value chain.
"Science-based targets tell us how much and how quickly we need to reduce our greenhouse gas emissions, as well as keeping stakeholders informed about our progress.”
Jaguar introduced its first electric vehicle, the I-Pace, in 2018 before transitioning more of its line-up to include electrified powertrains – which currently includes the mild-hybrid E-Pace and F-Pace.
Land Rover will launch its debut EV in 2024, but its roll-out of hybrid models has already started, with both mild-hybrid and plug-in hybrid variants of certain models available in Australia.
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