STEP aside F-Type R, there is a new king of the pride, with Jaguar unveiling the most powerful road-going car in its history.
Packing a supercharged 5.0-litre V8, the XE SV Project 8 sends a stonking 441kW to all four wheels via a tuned eight-speed auto.
The cost? Jaguar lists the official price as £149,995 (A$253,451) but there’s precious little chance the likes of us will get our hands on one as production is limited to just 300 units, and that list is already chock-full of pre-approved customers. And every Project 8 has its steering wheel fitted on the left.

But that is just about the only metric where a standard car will better the Project 8, with the angriest XE available springing to 60mph (97km/h) in 3.3 seconds. That is supercar-beating territory from a four-door sedan. It’s been engineered by the Special Vehicle Operations team to top 200mph, (322km/h), making it a huge 72km/h faster at the top end than the next-fastest XE production model.
The wide flared arches and aggressive bodywork aren’t just for rear-view intimidation factor, with JLR’s Special Operations boss John Edwards stating “form follows function without compromise”.

Whopping 400mm carbon-ceramic front discs provide the whoah to all that go, and Edwards claims the Project 8 “sounds like no other Jaguar”.
Jaguar will offer some customisation options so customers can personalise their Project 8, but that refuses to budge when it comes to either wheels or tyres. The only body panels the XE SV Project 8 shares with its regular siblings are the front doors and roof.

Manually adjustable suspension and aerodynamics make the Project 8 hugely appealing to well-heeled track day enthusiasts. And yes, of course that huge rear wing is functional. SVO has also designed custom suspension knuckles machined from billet, with trick silicon nitride ceramic bearings – a first for JLR – helping to reduce unsprung mass by 840g at each corner. There are also height-adjustable spring platforms, Jaguar offering the option of two ride heights.
If all that makes the Project 8 sound more like a race car than a road car, that is exactly the point. Jag bosses claim that despite the headlights and numberplate, in no way was the XE SV Project 8 intended to be a useable and friendly grocery getter.
“My SVR is a useable, everyday car. If this ends up being an everyday car, we’ve missed the point,” Mark Stanton, SVO’s director, said.
And yet, Jaguar still went to the trouble of fitting the car with a WiFi hotspot which will connect to eight different devices. Because, what’s the point of crushing your opposition at a track day, if your mates can’t Snapchat it at the same time?

If you are one of the lucky few that gets to own one, Jaguar predicts the Project 8 will be an instantly appreciating asset. Clearly, this will hinge upon exactly how much of the massive investment ploughed into this limited-run car inevitably trickles down into a roadgoing variant and how closely that car can mirror the capabilities of the Project 8. For the time being at least, Jaguar has set a very fast-moving target for its rivals to draw a bead on. Albeit at a price.