Jeep Avenger electric SUV aimed at a younger audience

The Jeep Avenger electric SUV – due in Australia later in 2024 – is aimed at a more youthful audience, said its chief designer.

Jeep Europe's head of design Daniele Calonaci said the Avenger had three design principles – young, fun and compact – to appeal to younger customers, with the brand also aiming to boost female ownership.

"Yes, it's pretty intentional because as you can imagine, you know the average customer till some years ago for the Jeep were a male of 50 years,” said Calonaci.

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“So, the deal was to put down the average age of the customer for Jeep and to have more young customers [and] also more female customers.”

"You know the Renegade, for example, reached the 20 per cent of female customers, but we are pushing to have the 40 per cent, for example, on the Avenger. We… [are] at that level in Europe. I think what we had in mind from the very beginning is already reality in Europe."

However, Calonaci emphasised that the Avenger’s overall theme “is to have an active design”, rather than appealing to certain people, while conceding its “most compact size” could be an important consideration for a female customer.

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Designed and engineered entirely in Italy, the Avenger is targeted at the European market and, excluding the iconic Willys Jeep, is the most compact Jeep ever at 4.08m long.

Despite its smaller dimensions, it retains classic design elements including a boxier shape, trapezoidal wheel arches, Jeep’s iconic seven-slot grille, and a high ground clearance, including a 700-millimetre tyre diameter said to be “pretty huge for this compact segment”.

The Avenger's interior features a minimalistic layout prioritising easy cleaning with a "functional beam" inspired by the Wrangler, removable rubber mats for easier cleaning, a full-digital instrument cluster and a 10-inch infotainment system.

It also has a black moulded rear bumper to prevent scratches when stowing items like bicycles.

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"We won't sacrifice the space inside the car for the aerodynamics," said Calonaci, highlighting the vehicle’s practicality, with 34 litres of front storage space and the 380-litre boot which, according to Jeep, can accommodate 2443 rubber ducks.

The 2025 Jeep Avenger electric SUV is due in Australia in the second half of next year with local details to be confirmed closer to its launch.

While a petrol Avenger, with a 1.2-litre turbo-three shared with the related Peugeot 2008, is available in certain markets, Jeep Australia has confirmed an electric-only stance for the Avenger – at least at launch.