Lexus creates Morphic Blue paint after ‘15 years of research’

If you like the colour blue, Lexus has good news for you.

It has revealed that, after 15 years of “painstaking” research, its new paint finish called Morphic Blue is ready.

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“The new pigment is the result of 15 years of painstaking advanced technology research by Lexus to develop a finish that is deeper, more lustrous and more "blue" than anything seen before,” Lexus says in a statement.

It says the colour looks so good because of the use of “300 billion nano-structure pigment flakes,” which cause an iridescent effect in which the colour appears to change with the light.

“Conventional pigment paints reflect less than 50 per cent of incoming light as a visible blue colour, but with Morphic Blue the level is nearly 100 per cent.”

It might sound like something you’d hear on April 1, but Lexus seems dead-serious about this paint finish being so absolutely gorgeous that it’s even releasing a special edition of its LC500 to show it off.

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Priced at $192,500, or $2,500 more than the standard car, the special edition 5.0-litre V8-powered LC500 (or LC500h with hybrid V6) features “a bespoke luxury cabin presented with a Chrysalis Blue colour scheme that combines dynamic orange, blue and white hues.

It’s also full of semi-aniline leather and Alcantara.

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But it’s still the paint Lexus is most excited about, being especially cautious to point out that pictures and video won’t do it justice.

“Morphic Blue paint is designed to work on the eye rather than on a camera lens; it is only when it is seen "in the flesh" that the amazing effect becomes clear.”

So, unfortunately, you’ll just have to take Lexus’ word for it.