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McLaren growth is continuing to outpace that of Aston Martin, Ferrari and Lamborghini in Australia.
Sales have soared by 45.8 per cent year-to-date and – with two months of the calendar to go – the British supercar brand is on track to achieve a record 103 sales by the end of 2017.
“It’s interesting because all the registrations stuff you see, that’s a lagging indicator,” Biggs explains. “We’re looking at the next six to nine months’ worth of demand. I’m not looking at the previous 12.” Although Biggs failed to nominate specific targets, he expects the 570S Spider to outsell its hard-top equivalent locally, while the incoming 720S should eclipse sales of the 650S.
We want to remain exclusive. We’re not chasing down volume … and that remains our objective irrespective of other companies’ strategies.” For comparison, this year Aston Martin is up 21.2 per cent and on track to shift 144 cars, Ferrari is down 4.8 per cent and is tipped to shift 167 models, while Lamborghini is down 18.3 per cent and in line to sell 118 vehicles.
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