MG4 51 Excite clinches title of Australia’s most affordable EV

The battle for the title of “Australia’s cheapest electric car” is a tough one, but MG has made a game-winning move that its rivals, compatriots BYD and GWM, will arguably struggle to match: it’s cleaved the price of entry to its MG4 range by $9000, pricing the MG4 Excite 51 at just $30,990 including on-road costs.

That’s a 22.5 percent discount on its previous national drive-away price of $39,990, and also puts the all-electric MG4 on an even footing with entry-level versions of combustion-engined small hatchbacks like the Mazda 3 and Toyota Corolla. As a value proposition, it’s going to be a hard one to beat.

But there’s a catch. MG’s ultra-affordable electric car is only going to wear that $30,990 drive-away pricetag until October 31.

Those looking for a little more equipment, range or performance can also make use of additional factory bonuses on other variants in the MG4 range – which includes the longer-range MG4 Excite 64, the MG4 Essence 64 and MG4 Long Range 77, and the high-performance all-wheel drive MG4 XPower.

Thanks to the incentives, which also run until October 31, 2023 models that are in run-out attract an $8000 rebate while 2024-build cars receive $5000 off their national drive-away prices. The $30,990 drive-away pricing for the MG4 Excite 51 applies to both MY23 and MY24 models.

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The MG4 Excite 51 is powered by a 51kWh battery, with a single 125kW/250Nm electric motor driving the rear wheels. On the WLTP combined test cycle, the Excite 51 has a range of 350km on a single charge.

“We know that people may have been considering an EV but potentially have held off due to the cost now with this limited time offer we’re giving everyone the opportunity to own an MG4,” said MG Motor Australia’s chief commercial officer, Giles Belcher.

“We truly believe the MG4 is the EV for everyone and now with these offers, including the MG4 Excite 51 from $30,990 plus factory bonus offers across all other trims, we have an MG4 for every buyer. The offer… ensures all buyers who had been thinking of making the switch to an EV now can thanks to the lower entry point.”