Nissan ‘one of the world’s most socially impactful brands’ according to sporting organisation

Nissan has been named one of the world’s most socially impactful brands for its contribution to the sporting field.

Organisation Laureus handed out the accolade to the automaker during its inaugural Laureus Sport for Good Index, in partnership with media company SportsPro.

The automotive brand joined companies such as Nike, Allianz, Microsoft, and Heineken, which were all praised for delivering positive social or ecological impacts through sport.

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Brands within the index were assessed based on seven key fields, including; sports-related corporate social responsibility, innovation and creativity, commitment to environmental, social and corporate governance, investment in ‘sport for good’ causes, alignment with the United Nations’ sustainable development goals, and commercial viability.

In addition, Laureus and SportsPro recognised Nissan’s commitment to the Formula E racing series and work to supply second-hand electric vehicle batteries to create the largest energy storage system in Europe at the Johan Cruijff Arena in the Netherlands.

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“The Sport for Good Index is a timely reminder of the transformational power of sport,” said Edwin Moses, chairman of the Laureus Sport for Good Foundation.

The index also highlighted Nissan’s path to an electrified future, commending the brand’s plan for 50 per cent of sales to be fully-electric by 2030 and a goal for carbon neutrality by 2050.

In November, Nissan previewed its 'Ambition 2030' vision, with an aim to launch 23 electrified models – 15 of which will be fully-electric – before the decade-ending deadline.