Porsche launches subscription car hire program

Porsche has created a subscription service, starting next month, which allows its members to access a range of cars on demand.

It’s called Porsche Passport and so far it’s only available in Atlanta, Georgia, where Porsche Cars North America is headquartered.

Porsche Passport will offer “frequent vehicle exchanges, unrestricted mileage, and on-demand access for up to 22 different Porsche models,” Porsche says.

It comes in two package levels, one called ‘Launch’ which features access to eight models such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne.

That’s the entry-level package, and it costs $2000 a month. It’s not quite Netflix-cheap.

Or, for an extra $1000 per month, subscribers can access 22 vehicles with the models such as the 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid brought into the options list.

The $2K-or-$3K fee includes running costs and charges such as vehicle tax and registration, insurance, and maintenance, as well as detailing. There is, however, also a one-time activation fee of $500, plus Porsche will run background credit checks on anyone who applies.

But this isn’t the only service of its kind. A little closer to home, and a little more accessible, is the Holden version of this service, called Maven.

First available in Melbourne and Sydney, Maven is expanding to Adelaide, Brisbane and the Gold Coast. It allows users to access a range of Holdens with fees starting at a much easier to swallow $215 per week.