Porsche looking to integrate Google tech

Porsche is discussing with Google the possibility of integrating its apps and services in its in-car software, despite years of being reluctant to support the technology giant.

Automotive News Europe reports Volkswagen Group CEO Oliver Blume confirmed talks have started regarding adding Google Automotive Services to Porsche’s infotainment software, which would bring features such as built-in Google Maps navigation and Assistant voice control.

Unlike carmakers such as Polestar, Volvo, Renault and soon BMW, the luxury performance brand won’t completely adopt the Android Automotive operating system – it will continue to use its own infotainment setup.

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However, the news is in stark contrast to Porsche’s long-standing hesitance over implementing Google technologies.

According to MotorTrend, Porsche previously refused to adopt the search and advertising giant’s Android Auto smartphone projection system due to concerns around its claimed pervasive data collection requirements, including vehicle speed, throttle position, and even the coolant and oil temperature.

In contrast, Apple CarPlay only measures if the vehicle is moving.

Porsche’s claim was refuted by a Google spokesperson and the automaker has since conceded by incorporating Android Auto from all 2022 model-year vehicles – seven years after the tech launched.

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The current Porsche Communication Management (PCM) was upgraded to the sixth-generation version last year across the 911, Taycan, Cayenne and Panamera, featuring built-in Spotify and Apple Music streaming apps, and added wireless Android Auto connectivity.

The Volkswagen Group is also planning to roll out its own app store across all its car brands on future models, with social media platform TikTok already confirmed – similar to Mercedes-Benz.

Porsche is also discussing with tech companies in China about tailored software for the rapidly growing large-car market.