Porsche Taycan on track to outsell 911, Boxster and Cayman

The Porsche Taycan has proven itself as a popular addition to the brand's model range, having surpassed the sales figures of the manufacturer's sports cars in its first year alone.

Introduced to the Australian market at the beginning of 2021, the Taycan came as Porsche's first fully-electric offering, built on the J1 platform also underpinning the Audi E-Tron GT.

To the end of the year's third quarter, the Taycan has amassed 445 sales in Australia, sitting ahead of the new 992-generation 911, as well as the 718-generation Boxster and Cayman.

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Sales of the 911 are currently down slightly on the same point last year, with 316 units sold so far in 2021 compared to 330 12 months ago – although 2020 was a tough year for the industry as a whole as just 431 911s were registered, a drop of 73 from the year prior.

Combined sales of the 718 Boxster and Cayman have increased this year, up from 184 at the end of September 2020 to 213 as of the end of last month – led by the two-door coupe Cayman (130 units vs 83 units).

As expected, the SUV offerings from Porsche still lead the manufacturer's sales charge, headed up by the Macan on 1724 units with the Cayenne Coupe and Wagon combining for 706 shifted – however individually they have recorded a lower volume of sales than the Taycan.

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A spokesperson for Porsche Australia told MOTOR the mid-range 4S is the most popular variant of the Taycan range so far, as the local arm contributes to the 28,640 total sales of the EV recorded in 2021.

“We are pleased that Taycan has generated passion and excitement among Porsche enthusiasts, and indeed many new to Porsche, in since its arrival in Australia from early 2021," said the spokesperson.

"We look forward to delivering more Taycan models to owners, with the Taycan Cross Turismo now available in Porsche Centres around Australia, and the rear-wheel-drive variant in Australia from early 2022.”

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With the Taycan line-up starting at $156,300 before on-road costs for the rear-wheel-drive four-door, it is more expensive than the cheapest Cayman and Boxster ($113,000 and $115,800 respectively) but significantly cheaper than the "entry-level" 911, as the Carrera automatic starts at $236,000.

Porsche recently released its updated 2022 Taycan, which now features the latest generation of the manufacturer's infotainment system, a range of new colours and increased driving range thanks to a software update for its electric motors.