Prodrive Racing changes name to Tickford Racing

For the 2018 Supercars season and beyond, Prodrive Racing Australia is changing its name to Tickford Racing.

The change comes as Tickford wishes to create a stronger cohesion with the brands under the Tickford banner. The change means the racing team will be easily recognisable as the sister company to the Tickford that builds performance cars.

Mark Winterbottom, Chaz Mostert, Cam Waters, and Richie Stanaway will all be driving for Tickford Racing full-time in 2018.

Tickford managing director Rod Nash says the change will help build the brand’s recognition on track, and make the Tickford brand clearer.

“We’ve been considering the possibility of changing the team’s name for some time and I am pleased to announce that we’ll take on the Tickford Racing name for 2018 and beyond,” Nash says.

“The change creates a strong overall link between our rapidly growing performance road car business and our racing division.

“We were conscious of how another name change might be perceived by our fans and members given all the success we’ve had under the PRA banner with championships in the main game and Super2 plus Bathurst success.”

Because of this, Tickford Racing’s logo will keep the blue theme from Prodrive’s branding.

“We made sure we kept blue in our logo as we know the fans love it. They want to see blue in our logo and on the grid and it nicely provides a constant link to our past and what we represent.

“Tickford Racing adopts the modern interpretation of the Tickford logo like our automotive business has and we retain the same drivers and personnel that have made us so successful. I’d like to think it’s a win for everyone.”

Tickford Racing will retain the results history of Ford Performance Racing and Prodrive Racing with its 63 race wins, 66 pole positions and 187 race podiums between the #5 and #6 entries.