Ram teases electric concept for CES 2023

One of the world’s most prominent technology events, CES, is set to be the stage for the reveal of the Ram 1500 Revolution concept.

The Consumer Electronics Show, held annually in Las Vegas, is the event where brands show off their innovations and future products – and Ram has hinted that its battery-electric vehicle (BEV) will feature prominently.

With Ram seeking to introduce electric variants across its entire range, the Ram 1500 Revolution would be a key product in its pick-up truck line-up. Ram Trucks claims the BEV will arrive in 2024, ahead of its ambitions to feature majority electric vehicles prior to 2025, and eventually leading to an all-electric showroom by 2030.

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The focus for the electric Ram 1500 Revolution will be on pivotal areas such as payload, towing capacity, charge time and vehicle range.

There’s no question any electric truck would need to equal or exceed the key capabilities of its piston-engined counterparts – although driving range, especially when towing, will be a tough hurdle for a while to come.

The existing Ram 1500 Laramie RamBox V8 can tow 4500kg (braked) with a payload of 779kg. Gross Vehicle Mass for that vehicle is 3450kg with a tare weight of 2553kg, so buyers will be watching to see how the additional weight of a huge battery pack and toughened suspension contributes to the vehicle’s overall mass if the payload is equal to the existing ICE vehicle.

Current RAM 1500 tray dimensions

EV trucks have been recognised as a potentially lucrative segment to pursue, with Ford recently showing off its F-150 Lightning (not expected here anytime soon), Rivian long promoting the R1T (which may or may not come to Australia…), and LDV’s eT60 being the first electric truck to come off the boat to Australia.

Tesla’s Cybertruck grabbed headlines in 2019 with its unveiling, with production now expected to begin next year – although it has been removed from the brand’s Australian website.

The current Ram 1500 has proven popular in Australia, with 557 units of the truck finding homes in September 2022 – up from 264 for the same month in 2021.

CES 2023 is set to start in Las Vegas on January 5, returning to its in-person format following the COVID pandemic.