Rolls-Royce SUV prototype will be ridiculous

ROLLS-ROYCE has unveiled photos of the mule for its upcoming SUV, and every other car in the market should be shaking in its boots.

Codenamed Project Cullinan, the high-riding Roller has finally broken cover in what appears to be finalised metal.

The car is still wearing camouflage wrapping, but the overall shape of the SUV can certainly be identified.

Despite its obvious SUV styling, Rolls-Royce refuse to call it such, instead referring to it as “high-sided” and “all-terrain”. Don’t play with us Rolls-Royce, it’s an SUV.

The reveal of the car should have other luxury SUV manufacturers such as Bentley and Jaguar nervous, as this car is going to be so completely over the top ridiculous it will put their measly ‘regular’ luxury SUV’s to shame.

Wheels recently sat down with Rolls-Royce Global Client Sales Manager, Ian Grant, and he revealed to us the level of customisation available to buyers is unmatched by any other brand.

Want the roof-lining of your car to match exactly that of what you see from your house? No worries, Rolls-Royce can make that happen. One customer spent two and a half years developing a custom paint for his car – because not one of the 14,000 ‘standard’ options was quite what he was looking for.

So just imagine what these people will be able to achieve with an entire range of features across the whole SUV to work their magic on.

There is no word on pricing for the finished product, but this is a Rolls-Royce after all, so expect it to put the Bentley Bentayga’s paltry $600,000+ price tag to shame.

Oh, and to ensure this high-riding Rolls-Royce is “Effortless…Everywhere”, the manufacturer will be heading to the Arctic Circle for cold weather testing, before heading to the Middle East for the other end of the temperature scale.

It’s likely you will see more of these rolling around the desert of the Middle East than the Arctic Circle once they do go on sale…