Skoda Australia wins customer satisfaction award, two years running

Skoda, the only car manufacturer to reach the top 10 in Roy Morgan’s ‘best of the best’ award, has achieved Car Manufacturer of the Year for 2022 and 2023.

Upon receiving the award, Skoda Australia director Michael Irmer thanked the brand's customers: “We are grateful for each of our Skoda customers, and are humbled by their positive response in both the 2022 and 2023 Roy Morgan Customer Satisfaction Awards.”

“Skoda pursues a philosophy of value beyond simply the purchase price, and our team have endeavoured to look at every aspect of the ownership experience," he added.

"From the implementation of a 7 Year Warranty, attainable servicing plans, transparent finance rates and guaranteed future value, all in addition to the ‘more metal for your money’ a Skoda buyer will appreciate."

Mr Irmer also reaffirmed the brand's focus on customer satisfaction: “We will use this back-to-back customer satisfaction award win as our ‘north star’ to remain as customer focused as ever as we launch all-new models and our first electric vehicle this year."

Don't be surprised if you see Skoda singing praises for this award on billboards in the coming months.

The brand's Australian sales are down year-to-date, with 1553 sales recorded by the end of March – compared to 1968 for the same period in 2023.

This can partly be put down to a model-year changeover for a number of its badges, with new and updated models due this year: a new-generation Kodiaq, a new entry-level Fabia variant, facelifts for the Scala, Kamiq and Octavia, and the well overdue introduction of the brand's first-ever EV, the Enyaq.

Apart from staying in the good books of its customers, Skoda is rolling out other key initiatives: One includes a promise of guaranteed resale value if you finance your new Skoda through the brand's own in-house offerings, and another is a commitment to affordable EVs and focus on value for money.