TAG Heuer and Oracle Red Bull Racing’s partnership over nearly a decade is borne from a shared passion for motorsport

Collaborations between watch makers and car brands are not uncommon but after an initial burst of enthusiasm and a couple of collections, they often soon die on the vine.

The partnership between powerhouse Swiss brand TAG Heuer and Oracle Red Bull Racing, however, has evolved over nearly a decade since 2016 in a shared mission to elevate the values of precision, innovation and performance.

Building on previous mechanical watch releases, the racing DNA both brands are known for are brought together in the new TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition.

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A unique digital timepiece, it features state-of-the-art software within a 45mm case in a durable black DLC grade-2 titanium and a black ceramic bezel bearing a 60-minute scale.

The wearer has the option of four specific digital watch faces, from ‘Season’, which displays flags highlighting the current country where the Oracle Red Bull Racing team is competing; ‘Asphalt’, featuring textured backgrounds inspired by the racetrack; a TAG Heuer Formula 1 x Red Bull Racing Special Edition watch face, an adaptation of the mechanical equivalent released in 2022; and the ‘RB20’ watch face, inspired by the name of this year’s Red Bull Racing Car.

Powered by Wear OS by GoogleTM, the new watch brings together many of the features already familiar to fans of TAG Heuer’s popular Connected watches, helping them measure running, walking, golf stats, or providing wellbeing metrics. Sensors measure heart rate, compass, accelerometer, gyroscope, microphone and barometer, with a battery life of one day.

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For diehard fans of Oracle Red Bull Racing, an exclusive application shows when the team is racing, displays a countdown and shows images of the team’s Friday’s free practice through to Sunday’s race. Post-race, it updates with the team’s drivers and team positions.

An exclusive strap features a bi-material composition – a black rubber base with a blue leather inlay, accentuated by a red line, reflecting the team’s colours – and refined stitching with light grey and blue tone-on-tone for the harmony. An additional black rubber strap is also available with a black DLC grade-2 titanium buckle bearing the TAG Heuer shield logo.

The TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition is a major new step for this successful partnership, appealing to both racing car enthusiasts and watch lovers.