VFACTS October 2023: Ford Ranger wins; EV sales soften

The Ford Ranger has topped the monthly sales charts for October, marking the fifth time this year Ford’s dual-cab has been Australia’s best-selling vehicle.

The Ford Ranger recorded 6215 sales last month, beating home its arch-rival the Toyota HiLux by 449 units, which notched up 5766 deliveries.

Interestingly, both the Ranger and HiLux have topped the monthly sales charts five times each so far in 2023.

Dual-cab utes filled all three spots on the podium for October, with the Isuzu D-Max taking third place with 3198 sales which was a remarkable 63.9 per cent increase compared to October last year.

Two Toyota SUVs completed the top five, with the RAV4 recording 2598 sales in fourth (down 19.4 per cent year-on-year) and the LandCruiser line-up taking out fifth with 2561 sales.

The results come in a market that saw 106,809 new vehicle sales in October, which was a 22.3 per cent increase over this time last year. Booming demand and improved supply also saw Aussie new vehicle sales roll past the one million marker for the first time ever in October.

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As expected, dual-cab utes and large SUVs accounted for the bulk of sales and represented 38.3 per cent of the total market share.

It wasn’t good news in every segment, however. Electric vehicle sales softened in October to make up 5.7 per cent of the market which is down from eight per cent in September.

EV sales are still surging year-on-year, however, with electrified passenger vehicles up 100 per cent compared to this time last year, while electric SUVs are up almost 300 per cent.

Best-selling vehicle in 2023 by month