WATCH: All the car adverts from the 2024 Super Bowl

The NFL Championship game is set to occur on the 12th of February with the San Francisco 49ers squaring up against the Kansas City Chiefs, and the entirety of the Taylor Swift fanbase, it seems.

Each year the Super Bowl presents an opportunity for companies to deploy their Taylor tailor-made commercials for the event, seeking to grab the attention of the largest audience and vie for that coveted achievement of "virality".

Toyota was said to be stepping back from the fanfare of Super Bowl attention, but instead it's offered up two ads. This year also saw BMW, Kia and Volkswagen enter the fray that is the commercial portion of The Big Game.

Below is the latest rundown of the car-related adverts for your enjoyment, and we'll update this post as any new ads feature over the weekend.

BMW

The Bavarian car maker obtained actor Christopher Walken for its "Talkin' Like Walken" advert to promote the new 5 Series and i5.

The ad features a number of other people who imitated his. Iconic voice and. Cadence. And affectation.

Kia

In a completely different tone, Kia offers its sentimental "Perfect 10" advert to show the new EV9 SUV. Get the tissues.

The ad highlights the EV9's bi-directional power function to light up a display and power the music for a granddaughter's skating performance for her grandfather.

The imagery of a tired but proud older generation emotionally expressing their approval for the next isn't lost on us, Kia.

Volkswagen

Offering its "An American Love Story", Volkswagen shows a number of icons through the ages, focusing on the Beetle, Kombi and Golf before flowing onto VW's upcoming cars like the ID.Buzz.

The "Bigger and Better than last year" billboard as the Beetle navigates New York's intersection suggesting how VW really shook up people's perception of what a car was back then. This is all set to the tune of Neil Diamond's "I Am... I Said"

Toyota

The Toyota Tacoma "Dareful Handle" advert pays tribute to, of all features, the grab handle. The 'Jesus!' bar, as it's often known here.

Notably, the ad doesn't use the slightly more blasphemous names for them that I heard while growing up.

Toyota has also shown its LandCruiser Prado advert, "When Eli Manning Fumbles Your Land Cruiser Review" which features Manning spoiling a walkaround review by wandering into the shot before being rebuked by Abdullah of the Pushing Pistons YouTube channel.

This is likely a poke at Manning's 125 career fumbles. I don't follow the NFL, so yes, I had to google that statistic, along with who Eli Manning is. And what a "fumble" is.