2024 Audi Q8 e-tron & SQ8 e-tron review: First Australian drive

After a slight delay compared to the rest of the range, the Audi SQ8 e-tron and Q8 50 e-tron – formerly known simply as the e-tron –have finally landed in Australia.

At the local launch event in Victoria's picturesque Yarra Valley, we had the opportunity to test drive both new SQ8 e-tron body styles and the entry-level Q8 50 e-tron.

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Allow me to put myself on the chopping block for a moment (and brace myself for any potential criticism) by admitting that the Q8 is the first new Audi I’ve driven in my career. Rather than pretending to know how the previous model performed, I approached this experience with a fresh perspective, informed by listening to and reading my colleagues' insights.

After all, we all have to start somewhere, right? And having spent months driving some of Audi's direct competitors, I was even more keen to attend this launch and evaluate Audi's pioneering electric vehicle in Australia.

JUMP AHEAD

• How much is it, and what do you get?
• Interior comfort, space, and storage
• How do rivals compare on value?
• What is it like to drive?
• Efficiency
• How safe is it?
• Warranty and running costs
• VERDICT

How much is it, and what do you get?

The Q8 lineup in Australia will consist of four variants: the Q8 50 e-tron, the existing Q8 55 e-tron Sportback, and the SQ8 e-tron, available in both SUV and Sportback versions.

The mid-spec Q8 55 e-tron has been in market for over six months at this point and will be sandwiched by these launch variants. Pricing starts from $140,600 for the new entry-level Q8 50 e-tron, up to $180,600 before on-roads for the range-topper SQ8 Sportback e-tron – the sporty coupe style SUV.

Key updates include a new front fascia with an inverted, coloured grille, a full-width daytime running light, and a modernised 2D logo. Audi has also added remote park assist and new LED matrix headlights. Aerodynamic enhancements, such as new front air curtains over the wheel arches have been added to further reduce the coefficient of drag, improving the vehicle's efficiency.

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The launch edition was offered in a limited batch when the 55 landed late last year which has now run out.

Standard features for the base grade include 20-inch alloy wheels with a wide five-spoke design. Apart from the embossed e-tron logo on the rear bumper and the decal on the B-pillars, these wheels are one of the few outward signs of the car's electric nature.

Even the front grille, with its sleek design, requires a closer look to notice the absence of traditional petrol engine gaps.

The 55 e-tron, which launched last year and wasn't part of this event, includes more power and features such as S line exterior styling, 21-inch sport alloy wheels with a 10-spoke design, sport front seats, four-zone climate control, ambient lighting, electric steering wheel adjustment, and full-grain leather seats.

The SQ8 models are available in both a traditional SUV configuration and a Sportback design with a signature sloping rear spoiler.

These variants come equipped with 22-inch sport alloy wheels in a 'titanium grey' finish, S body styling on the front and rear bumpers, grille, side sills, and rear tailgate spoiler. Additional features include red brake calipers, sport front seats, a 16-speaker B&O sound system, a heated steering wheel, and metallic paint.

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The entry-level Q8 e-tron boasts a WLTP range of 411 kilometres, with a 0-100 km/h time of 6 seconds in boost mode and 7 seconds without.

While the previous generation had a different range based on the NEDC standard, it's not a direct comparison due to the differing testing methodologies but Audi claims an improved range although were unable to provide exact figures.

The SQ8 Sportback offers a greater range of 430 kilometres and accelerates from 0-100 km/h in just 4.5 seconds in boost mode, or 5.1 seconds without. It delivers a robust 370kW of power and 973Nm of torque for a more thrilling drive experience.

Both the Q8 e-tron 50 and 55 feature twin-motor setups, providing a substantial 664Nm of torque. The Q8 e-tron 50 generates 250kW of power, while the 55 model steps up to 300kW, offering enhanced performance and agility.

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It goes without saying that for over $200K drive-away for an SQ8 there is a huge expectation of what a customer would expect as standard on your vehicle.

So the almost $10K sensory package isn't an easy pill to swallow. But on the other hand, 2% of the cost price wouldn't scare away a buyer looking around this price point.

We were also unable to test the virtual door mirrors, which replace traditional side mirrors with two cameras that project video onto 7-inch screens near each door. This might be just as well, given the mixed love/hate responses we've heard about them.

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Interior comfort, space and storage

When assessing an electric car of any sort, a lot of the focus is often placed on the vehicle itself being electric, especially in recent times when the main thing separating the Q8 from the e-tron version is what is powering the wheels.

But take a step back from the electric powertrain and you realise what a beautiful cabin you're in. Overall quality and craftsmanship is tangible in this SUV with every detail contributing to the overall feeling of luxury. Some harder plastics below the B-pillar does bring it down a touch but keep your eyes forward and the design is beautiful and tactile.

The same thought has gone into the practicality of the vehicle which combines easy to use features with elevated designs.

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The driver information is showcased on crisp and bright 12.3-inch digital display.

The primary 10.5-inch screen features haptic feedback with three customisable levels. However, this feedback is disabled when CarPlay is active. A secondary 8.6-inch touchscreen monitor underneath displays climate controls and driving modes.

The Q8 e-tron 50 features has a thin circular steering wheel and manual adjustment, which is a surprise for a $140K SUV.

There's a good amount of storage between the large door pockets which comfortably fit our 750ml bottles, and a two centre cupholders. Similarly there's a deep centre console and a glovebox which interestingly almost folds out flat into what reminds me of the fold-down tray you have on an airplane.

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In the back there is netted storage behind the front seats and a fold down centre armrest with a further two cupholders.

All variants have an electric tailgate with gesture control. Boot space for SUV versions is measured at 569L behind the second row and 1637L with the seats folded down. The Sportback is slightly reduced to 528L/1567L due to the sloping roofline eating into rear space.

Rear side passengers in the SQ8 receive three air different air vents and dual-zone HVAC controls. They're also treated to rear seat heating as part of the sensory package we had fitted on the launch car, that when combined with the heater makes for a very cozy spot as a passenger. The second row is equally as spacious in Sportback models penalising headroom only marginally.

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How do rivals compare on value?

Almost all competitors now offer electrified SUV options. Think BMW iX (from $130,990), Mercedes-Benz EQE SUV (from $134,900), the new Polestar 3 (from $132,900) and Jaguar i-Pace (from $144,125). Even the incoming Cadillac Lyriq might be added to some shopping lists.

Closely aligned to the SQ8 e-tron the iX includes air suspension, BMW Laserlight and a panoramic sunroof as standard. These are embedded into the costs but with those features adding almost $7k to the price it overtakes the BMW. The iX also has 630km of range on a WLTP test cycle it trumps the equivalent SQ8 by 200km.

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Both Jaguar’s I-Pace trims feature twin-motor, all-wheel-drive setups, delivering 294kW and 696Nm, and have a WLTP range of 470 kilometres.

Similarly, the Mercedes-Benz EQC has two models both equipped with an 80kWh battery and dual electric motors, delivering 300kW and 760Nm, with a lower WLTP range of 350 kilometres.

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What is it like to drive?

The basics

The Q8 and SQ8 embody luxury and both come equipped with Audi's signature quattro permanent four-wheel drive system.

One of the standout features of the Audi cabin is its exceptional noise insulation. On the freeway, wind noise is minimal and tyre noise is virtually non-existent, allowing passengers to easily enjoy a nap without any disturbances after a long journey.

Thanks to a new quicker steering ratio, the steering in both models is remarkably nimble for a such large vehicle. This provides a more precise and connected feel, making manoeuvring surprisingly easy, whether navigating city streets or winding country roads.

A notable highlight in the SQ8 is the torque vectoring system, enhanced by the two separate rear motors. This significantly boosts the vehicle's agility, allowing it to change direction with remarkable ease and improving overall handling and cornering performance. The precise distribution of power to the rear wheels ensures that the vehicle remains composed and responsive, even during more spirited driving.

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The SQ8's 0-100 km/h time of 4.5 seconds is quick, but it doesn't feel as rapid as some competitors, likely due to the vehicle's substantial size.

Nonetheless, the acceleration is smooth and consistent, delivering power in a controlled and refined manner. This makes for a more composed driving experience, even when tapping into the vehicle's impressive performance capabilities.

To clarify, it's certainly not slow, but you won't experience the stomach-churning and often at times violent "Am I going to throw up?" acceleration that some rivals deliver.

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Braking is responsive for such a large vehicle. Despite having to arrest up to 2.6 tonnes, the braking system instills confidence with its quick and precise response.

The large brakes provide ample stopping power, ensuring that the vehicle can be brought to a halt efficiently and safely, even under heavy braking conditions.

On winding roads, even the base grade Q8 50 e-tron handles well, thanks to its low stance and lower centre of gravity. This design helps the vehicle grip the road effectively and stay planted, despite being a large SUV. The well-tuned suspension and balanced chassis further enhance the driving experience, providing stability and control through tight corners and curves.

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Efficiency

Audi claims a consumption rate of 23.9kWh per 100 kilometres for the Q8 50 e-tron, and 28.8/28.0kWh for the SQ8 SUV/Sportback.

This gives them a respective claimed range of 411km and 430km for both SQ8 bodystyles. The existing 55 e-tron has a driving range of 454km and claimed consumption of 25.6kWh.

During the launch drive, my usage figures sat between 25kWh-30kWh based on a range of roads and conditions.

Charging times for the Q8 e-tron vary based on the type of charger available. Using a standard home wall box, the Q8 e-tron can charge from zero to 100 percent in approximately 14.5 hours. A 50kW fast charger will take an hour and 16 minutes to a full charge from zero. With a 170kW charger, the Q8 e-tron can charge from 10 to 80 percent in just 31 minutes.

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How safe is it?

The entire Audi Q8 e-tron range has earned a full five-star safety rating from ANCAP, based on the Audi e-tron testing in 2019.

The Q8 e-tron scored 91 percent for adult occupant protection, 88 percent for child occupant protection, 71 percent for vulnerable road user protection, and 78 percent for safety assist systems.

The Q8 e-tron range comes equipped with an extensive array of standard safety features. This includes a 360-degree cameras, adaptive cruise control with traffic jam assist, lane assist with rear cross-traffic assist and exit warning system, intersection crossing assist, collision avoidance assist, and turn assist. Additionally, dual frontal airbags, side chest-protecting airbags, and curtain airbags for both the front and second rows.

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Warranty and running costs

The Q8 e-tron range is covered by a five-year, unlimited-kilometre warranty and an eight-year/ 160,000km battery warranty.

To tempt the transition to electric for first time buyers new cars come with a six-year Chargefox subscription.

You'll also get free servicing and complimentary roadside assistance for the five years as well. Service intervals after the five years are set at two years or 30,000 kilometres, whichever comes first.

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VERDICT

The Audi Q8 e-tron and SQ8 e-tron have launched in Australia, continuing Audi's commitment to luxury and performance in electric vehicles.

The Q8 impresses with its high-quality craftsmanship and advanced infotainment systems, although some cost-cutting in the entry-level model might feel a bit basic.

Audi has truly mastered the luxury experience in the SQ8, especially once some options are included.

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They've created a vehicle that not only makes a compelling case for going electric but also stands out as a great car to drive, with its electric nature almost becoming a secondary consideration.

On the road however, the Audi Q8 and SQ8’s consumption is notably high, consuming more than all most rivals. Given that some competitors offer over 200 kilometres of additional range, this does invite some criticism.

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