Mazda Oz hit the jackpot with the last generation 3, local sales accounting for almost 10 per cent of the 3.8 million sold globally since 2004.
This was cause enough to send CEO, Masamichi Kogai, Down Under for the launch of the crucial third-gen successor, which sprouts, mini-me-like, from the gorgeous Mazda 6’s Kodo design mould.
That’s observation, not opinion. Fact is, the new 3 continues with the same ‘right stuff’ that’s made contemporary Mazda product so red hot in Aussie eyes, an X factor that continues to confound rival carmakers/importers.

The key word here is ‘perceived’. You see, much like the current 6, the new 3 presents well, but reveals itself as merely good rather than exceptional as some enthusiastic reviewers will have you believe. Holistically, it’s much closer to being a sexy Corolla substitute than a cut-priced Golf competitor.

Handling wise, the chassis is surefooted and confident. Mazda really spruiks the 3’s steering talent but it’s good rather than great. The ride is a bit firm, though pitch it in hard and body roll is pronounced. It’s reasonably well behaved on the road, but with room to play the SP25 loves to oversteer.

The interior design is slick and sporty, its updated infotainment system superior to the low-rent Mazda 6 stuff. It creams a Focus, but lacks the materials and execution of a VW.

3.5/5
Specs: Engine: 2488cc inline-4, DOHC, 16v Power: 138kW @ 5200rpm Torque: 350Nm @ 3250rpm Weight: 1302kg (sedan) 0-100km/h: N/A Price: $25,890
Click here to read the full range review of the Mazda 3.