The Wheels Report
Toyota - Wheels Report 2016
Toyota loves stretch targets – such as the one to sell one in every four cars in Australia – but 2016 was an indication of the headwind the brand faces.
Mazda - Wheels Report 2016
Mazda was on track for a sales record in 2016, with 120,000 cars in sight. SUVs were again strong, with the company producing two of the top three in the country.
Hyundai - Wheels Report 2016
It was an up and down year for Hyundai, much of it driven by what deals (and models) were in the market.
Holden - Wheels Report 2016
An underwhelming year for Holden on the sales front, down eight percent, largely due to old models (Cruze, Captiva and Barina) that lack showroom sizzle, and substance.
Ford - Wheels Report 2016
The headline number for Ford is growth of 17 percent, at least quadruple that of its key competitors. It’s the first time in some 12 years that Ford sales have grown.
Mitsubishi - Wheels Report 2016
In one small way that’s a good thing, helping to stave off a sales slump on some models and allowing Mitsubishi to post growth in 2016.
Nissan - Wheels Report 2016
Nissan (again) relied heavily on SUVs. It dropped some of its passenger cars (Pulsar hatch and Mirage) and, despite a very expensive race program, sales of the underwhelming Altima continue to fall.
Volkswagen - Wheels Report 2016
It was a year of rebuilding for Volkswagen after the shock of the emissions cheating scandal, which required many meetings with government departments and rolling out updates for diesel engines.
Subaru - Wheels Report 2016
It was all about crossovers for Subaru in 2016. Between the top-selling Forester and Outback, and the still-popular XV, high-riding soft-roaders accounted for almost three-quarters of Subaru sales.
Jaguar - The Wheels Report 2015
The XE was by far the biggest-selling Jag, but is it enough to worry the German big guns?
Volkswagen - The Wheels Report 2015
There are 17 models on Volkswagen’s books, but Golf does the bulk of the heavy lifting
Nissan - The Wheels Report 2015
It’s all about SUVs for Nissan, with almost two-thirds of its sales coming from the high-riding wagons.
Ford - The Wheels Report 2015
It’s difficult not to refer to Ford’s recent sales results as anything but dismal.
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Mitsubishi - The Wheels Report 2015
It has been a rare positive year for Mitsubishi, but its climb up the charts has all been off the back of the new Triton ute and some cracking deals on the ASX compact SUV.
Holden - The Wheels Report 2015
There have been few shining lights on the Holden sales front, especially with the looming manufacturing closure
Hyundai - The Wheels Report 2015
Much of Hyundai’s 2015 success has been down to red-hot deals such as $19,990 driveaway i30 autos
Mazda - The Wheels Report 2015
CX-3 shot to the top of the small-SUV sales charts and has enduring appeal beyond the narrower product ranges of its rivals
Toyota - The Wheels Report 2015
Continued dominance in the small and medium segments, as well as a broad range of top-selling SUVs, makes Toyota a sales force to be reckoned with
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Mazda - The Wheels Report 2014
Teacher’s pet. Having taken a rest from massive growth over the past decade Mazda is poised to jump back on the horse and get the chart pointing north again. There’s little reason to doubt the CX-3 will be anything other than another class leader from a brand doing so much right.
Toyota - The Wheels Report 2014
Needs to apply more in light of intense competition. Share has slipped but Toyota retains solid grasp on number one position. Growth tricky to come by but recently updated Yaris and new HiLux and Camry should keep competitors at bay in key segments. If all else fails, marketing prowess should provide worthy safety net.
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Holden - The Wheels Report 2014
Not reaching its potential. With little in the way of new – or at least refreshed – metal that will bring significant volume, and competitors years ahead in their plans and transformations, 2015 is not shaping up to be a great year for Holden.
Hyundai - The Wheels Report 2014
An astute performer that listens, but can’t get complacent. Renewed vigour to Hyundai, unlikely to let up in 2015 with important new models and updates likely to boost brand further. Reputation is also in good stead thanks to now-proven reliability and good after-sales support. But without ute, Hyundai is limited in how far it can go, with number two the best it can hope for in medium term.
Ford - The Wheels Report 2014
Once great at core subject, but staring out the window since. Plenty coming to the road but Ford still struggles to sell anything not built in Australia. HQ and dealers need to shift into top gear and convince shoppers to buy new arrivals, which could be harder than sounds.
Mitsubishi - The Wheels Report 2014
Struggles with some subjects. It’s too little too late for Mitsubishi in 2015. A new Triton will be a welcome sight for dealers, but the rest of the market is pulling away from the brand. New models can’t come soon enough – but most appear to be in 2016 and beyond.