As it turned out, WhichCar attended the last vehicle launch that Holden would ever hold – but at the time, we had no idea that was the case.
It was an unusual trip, too; we expected to drive – or at least hear about – the long-overdue update to the Colorado ute on a quick trip to Thailand in December 2019.
Instead, we sampled a brace of Thai-market Chevrolet Colorados and a couple of current-spec Holdens plucked off the line at Rayong.
Our Holden hosts were tight-lipped about… well, everything, too.
While it was frustrating from a newshound’s point of view, it was understandable – this was a company under siege. In the face of tanking sales, rumblings about the company’s future had already started.
General Motors had been caught shopping the Holden brand to auto importer Inchcape earlier in the year, while the sale of Commodore maker Opel to Peugeot’s owner PSA in September also set tongues wagging.
The departure of vaunted industry veteran Dave Buttner from the CEO role on the eve of our trip, after just 16 months in the job, was also off-limits, as was any discussion about the future of the Commodore or Colorado.
In fact, the Commodore was cut from the local lineup four days after we returned from the trip – a plan that was definitely locked in before we bombed into Bangkok International.
History will show that General Motors pulled the rug out from underneath Holden in mid-February 2020, ending a 160-year legacy at the stroke of a pen.
And the Rayong plant? Sold virtually the same day…
As the end of 2020 draws in, Holden dealers are few and far between, while the huge discounts that produced a flurry of final sales for Holden end at midnight tonight.
Key staff have been quietly exiting the company over the course of the last eight months, including the talented design team, engineering support and back-office workers.
Thanks in part to COVID-19 but mostly, I think, because of an enduring sadness of the way it's all gone down, Holden will simply fade out of existence. No closing ceremony, no final press call.
The HQ at Fishermans Bend will be partly repurposed into city housing and the other parts handed over to Vinfast, which also now has the keys to the Lang Lang proving ground. The Elizabeth factory in South Australia is long gone.
Tens of thousands of workers who served Australia well over the decades will no doubt pause and reflect on Holden's demise, as will its legions of loyal fans.
Let’s look back at a few of the key stories that told the Holden tale best, brought to you by WhichCar’s team of motoring experts.
Vale Holden./Tim Robson
Looking back: Holden’s countdown to destruction
Bruce Newton examines in detail the timeline that led to Holden’s decision to exit local manufacturing in 2017.
Ford quits Australia: what now for manufacturing?
Anna Kantilaftas reports on the first domino to fall – the announcement by Ford Australia to end manufacturing in Australia.
D-day for Holden
Wheels reports on the tumultuous events of late 2013, with the Australian government daring Holden chief Denny Mooney (below) to withdraw from the country.
Tracking Holden’s decline
This comprehensive data set shows in black and white just how far Holden had slipped since 1996
Holden to exit Australia
One of the busiest days in our newsrooms’ collective histories as we pull together all the facts and figures around the momentous decision.
Secret documents reveal lost Holden opportunities
The Commodore VE could have spawned a brace of cars that may have changed the course of the company's destiny, reported Cameron Kirby.
GM’s treatment of dealers “incredibly reckless”, inquiry told
Holden’s exit from Australia has been a catastrophe, with enraged dealers suing the company and government inquires instigated to resolve the issues.
Sign of the times as Holden sheds the Lion
Tim Robson was on the spot as a dealership debranded itself of its Holden signage.
Holden onto what matters
To mark the end of Holden manufacturing in Australia, we gathered together the largest number of vehicles in Wheels history at the Lang Lang proving ground.
READ MORE
- Clay modelling at Holden's design studio (02 Jan 2020)
- Opinion: When was it time to retire the Holden brand? (18 Dec 2019)
- Why did Australia fall out of love with Holden? (12 Dec 2019)
- Two years on from Holden's factory closure (18 Oct 2019)
- Holden halts production of Commodore and Equinox (17 Oct 2018)
- How Holden shaped a nation (25 Sep 2018)
- Opinion: 'Quit Holden on' (11 Apr 2018)
- The best performance Commodores (09 Nov 2017)
- The history of the SS (21 July 2017)
- Holden's factory closure statement (11 Dec 2013)
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